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8 months ago
Better Placed - Marketing People
Salary: £35000 - £40000 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Marketing Executive

Marketing Manager - InsureTech

£35,000 - £40,000

London Bridge

I'm very excited to be recruiting for a newly-created, start-up hub with the backing of a large, heritage brand in the financial services space. The company are launching a new digital brand, aimed at making insurance more straightforward and transparent for small business owners.

We're looking for a very hands-on marketer, whose forte will be managing content marketing to launch and grow the business, working with the design and growth-hacking agencies to define marketing strategy, channel mix and messaging.

Leveraging an existing customer base, you'll play a key role in defining and delivering promotional content across social media and digital platforms, and coordinating all marketing activity across agencies and business partners.

You will managing cross-sell marketing campaigns with a customer-centric approach, whilst driving new marketing qualified leads.

About you:

- A proactive and ambitious marketer, keen to work in an entrepreneurial, start-up environment.

- A track record within demand generation marketing and close collaboration with sales/product teams.

- A solid understanding of social and digital media engagement and content publication.

- Experienced in working with marketing agencies - briefing, performance monitoring and steering on track as needed.

- An understanding of acquisition based marketing in an outcomes driven environment.

- High quality written and verbal communication skills.

- Experience of marketing within a start-up or similar style of business would be an advantage.

- An appreciation of working in either financial services or a similar, regulated environment.

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