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8 months ago
Location: Egham
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
Marketing Manager, Integrated Programs


Regular Full-time

Job Description:

Primary Responsibilities

• Create and implement annual marketing strategies to drive sponsor acquisition and retention across entire EMEA & APAC portfolio

• Execute end-to-end exhibit sales campaigns and activities to help meet sponsor revenue targets

• Manage lead generation/nurturing activities (VIP Day/webinars) to enhance the prospect/sponsor experience.

• Serve as marketing lead/point of contact within the EMEA/APAC event sales team; help define, establish and grow event brand and value proposition within the industry

• Support sponsor sales team as needed throughout selling cycle

• Work collaboratively to establish processes and controls to facilitate the consistent and timely implementation of prospecting campaigns including VIP Days and webinars

• Update/create sales collateral – sell sheets, brochures, PPTs and related sales tools

• Ensure that tools/marketing materials are globally consistent and align with branding guidelines

• Manage internal and external creative support staff in the development of print and/or electronic communications (ensure materials are up to date on server, intranet, and gartner.com.)

• Conduct pre-event attendee surveys to provide data for sales pre-calls; renewals and VIP program

• Work with database team to identify appropriate list vendors, rent lists, and manage their use, ensuring lawful usage and proper suppressions

• Produce post-event reports

• Marketing analysis of activities to gauge ROI

• Drive video projects to support marketing of EMEA/APAC events

• Ensure event websites are updated for prospective sponsor audience and optimized to support lead generation activities

• Manage logistics involved in VIP Day scheduling and onsite execution

• Update/produce sales collateral and coordinate shipment of marketing materials for sales suite to support the event sales team at events

• Drive development of marketing materials to support new events/products

• Manage the EMEA & APAC sponsor marketing budget for each event and related administrative duties associated with invoice processing/procurement

• Work with logistics to define sponsorship packages and create new MPO’s

• Aim for continuous improvement to existing processes

• Complete additional projects as required and support corporate goals related to events

• Travel to events is required (30%)

Job Requirements:

Job Requirements
• BS/BA Marketing, Communications or related field
• At least three years B-to-B marketing experience
• Exceptional time management and organization skills are required including the ability to manage multiple projects and meet tight deadlines
• Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
• Strong written and verbal communications skills and copywriting/editing/proofreading experience
• Direct / e-mail marketing; List/database management
• Understanding of graphic design/print production processes
• Understanding of the IT industry and key market forces
• Financial/budget management experience
• Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)
Location – Office based in Egham (close to Staines train station)

Job ID 00017324

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