A leading global business consultancy requires a Marketing Manager to support the planning and delivery of their communications strategy.
Main duties of the role will include:
Key responsibility for the firm's website, ensuring appropriate content and information.
Reviewing website analytics and monitoring and managing search and keyword activity to ensure it is accessible and builds awareness for the business
Maintaining and developing credentials and presentation materials, including proposal documents, ensuring delivery of key messages in an appropriate and engaging format.
Ensuring the firm's Value Proposition is communicated consistently and effectively across all communication channels.
Supporting social media activity specifically LinkedIn and Twitter, helping to build awareness externally and encourage best practice activity within teams
Maintaining a library of relevant and up-to-date case studies to support consultants in the development of Client Proposals
Ensuring the database is updated regularly and maintained to ensure optimum support and effectiveness for the Consultants and communications activity, including segmentation, account planning and analysis
Developing and managing newsletter content and schedule of communications using Salesforce
Inputting to the development of the annual Marketing Plan.
Identifying marketing opportunities to support the development of the business
Monitoring industry, competitor and influencer activity and news to help develop insights and opportunities.
Liaising with external marketing communications resource, including the website developer and PR
The firm is looking for a team player with a good understanding of marketing strategies and how this relates to B2B marketing communications allied to significant proven experience of delivering results in a similar role in a professional services environment. Used to working in a fast-paced, client-reactive workplace, you must be happy working on your own initiative with a small, senior team face to face in London and large, senior team internationally. In addition, The Marketing Manager must possess strong communications skills, including writing and creative sensibility, and the highest standards of attention to detail.
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