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3 months ago
Better Placed - Marketing People
Salary: Up to £30000 per annum + benefits
Location: Peterborough
Job type: Contract
Business sector: Both
Contact: Kate Siegel
Sector: Marketing
Category: Campaign Management Jobs

This exciting marketing manager role is a fixed term contract within a shopping centre based in Peterborough, just near to Cambridge. The duties are below:

  • To deliver compelling marketing campaigns that drive footfall, frequency of visit and dwell-time, as well as retailer sales and market share for the shopping Centre.
  • To develop and implement an annual marketing plan and strategy for the Centre that is also in line with corporate objectives and forms part of the Centre's overall business plan.
  • To commission, interpret and utilise the market research in the development and evaluation of all marketing activities.
  • To manage the marketing budget including the allocation of funds including the administration of the budget.
  • Employ the most appropriate external agencies to produce creative and compelling advertising, PR and promotional campaigns, using a combination of both traditional media and new technologies, which will drive footfall and repeat visits to the Centre.
  • Overall responsibility for the selection and management of external agencies at a local level

You will ideally come from a retail, agency or shopping centre background to be able to work to various client's needs and be able to juggle tasks well. The role is based in Peterborough.

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