3 months ago
Marketing Manager, TV
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Do you have Don Draper’s passion for advertising? Or Walter White’s drive to succeed? What if I told you that you can spend your day immersed in the world of TV, leading some of the highest profile ATL marketing campaigns in the UK? If that sounds appealing and you want to work with some of the best agencies and entertainment providers in the industry to produce highly disruptive, inspiring and motivating advertising to customers who share your passion for TV then read on.
We’re not looking for ordinary here, we’re looking for the extraordinary. Someone who loves the industry is a must, but someone whose passion is infectious, and who will originate ideas and break down doors to deliver them, is what will make you truly stand out. BT has revolutionised the Broadband and Sport market with products like BT Infinity and BT Sport; our ambition on our TV product is just as high.
We bring viewers the best in TV entertainment from premium live sport on BT Sport, to exclusive dramas on Netflix & AMC, the best kids shows on Disney & Nickelodeon and the latest Hollywood blockbuster movies. And with BT and Sky having agreed to supply their market-leading TV channels to each other’s customers from early 2019, customers will be able to enjoy a whole range of Sky’s sport and entertainment programmes on their BT TV boxes. There’s never been a better time to join a team that sits right at the heart of BT’s ambitions.
What you'll be doing
Sitting within a vibrant & dynamic team, this role will help take our TV product to the next level, delivering exceptional, entertainment-led marketing campaigns. The main duties of the role will be:
Supporting the Head of Marketing, TV in delivering multi-million-pound through-the-line campaigns across all media channels with the objective of driving Awareness, Familiarity, Consideration and Sales. Delivering creative, results-focussed ATL & BTL campaigns with customer insights at their heart.
Assisting the strategy development and briefing process into ATL and production agencies, you will be accountable for the quality of the output and gaining senior buy in to it.
Coordinating delivery of our marketing plans across key external and internal stakeholders. Helping to drive alignment across the business and sales channels, with processes in place to ensure campaigns are optimised, using learning and insight to maximise effectiveness.
Supporting digital & social media marketing strategy and execution for all of our TV campaigns. Ensuring the most effective use of the digital space to align with the core campaign strategy and product positioning to appeal to relevant market segments. Setting targets and reporting on key benchmarks throughout campaigns.
Supporting key commercial projects including weekly sales trading analysis and sales-channel initiatives to drive performance.
Supporting sales-driving activity including value-led ATL & BTL marketing communications.
Day-to-day management of our annual production budget for TV.
We'll also need to see these on your CV
Significant marketing campaign management experience
Experience delivering multi-million-pound budget marketing campaigns
Excellent at managing top tier creative advertising agencies
An insatiable passion for TV
Why choose us?
If you want to work on big-budget, award-winning, high-profile campaigns, this is the place to do it. From broadcast, online and print to direct marketing, PR and sponsorship deals – on everything from fibre broadband and mobile to TV and sport. You’ll get the chance to work with some of the country’s best agencies and top talent. You’ll be challenged in a ferociously competitive market. But your work will make a difference, in winning customers and keeping them, promoting our values and supporting our growth.
You’ll also get a competitive basic, 10% on target bonus, 25 days holiday, season ticket loan, and fantastic discounts on BT products and services (broadband, BT TV, BT Sport, BT Mobile).
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.