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5 months ago
National Association of Jewellers
Salary band: £20k - £25k
Location: Birmingham
Job type: Permanent
Category: Marketing Executive

The National Association of Jewellers is the trade body representing all sections of the UK jewellery industry. As part of our strategy for taking forward the Association, we are recruiting for two Marketing Communications roles to join our busy team at NAJ HQ. 

You may be moving on to your second or third marketing role, looking for a new challenge. We can offer this, within a small but complex organisation at the heart of an important industry – the jewellery trade. Along with your colleagues, you will have responsibility for how the association, and by extension the sector, is perceived by others.

We are looking for two people that can use targeted messages to influence outcomes – whether designing tweets to encourage course attendance, creating guidance to professionalise practice, or producing A/B tested ebulletins to improve our clickthrough rates. You’ll be exposed to a wide range of marcomms tools, and to a variety of B2B and B2C audiences.

We need individuals that will not only manage their own workload, but work closely with colleagues. We’d like to hear from people who can specialise in building and writing our messages, and also those who can package and disseminate those to the right audiences. If you don’t cover all bases don’t worry – we’re hiring two different but overlapping roles, and would hope to cross-train so you’ll learn on the job.

You will have experience of internal and external marketing communications, and excellent organisational and people skills. Your experience doesn’t have to be in the jewellery sector – we can help you achieve the knowledge required to excel in the role. 

The NAJ team is a friendly one, and the role has benefits beyond the salary including free online training, a pension, and even an early finish on a Friday!

We are looking for self-starters that can play a key role in taking our Association into an exciting new phase, working alongside our Head of Marketing, to whom informal enquiries should be addressed. 



Job Description and Performance Criteria

Job Title:             Marketing Officer

Reporting to:     Head of Marketing

Location:             Birmingham Jewellery Quarter with regular UK travel

Salary:                  £23,619

The NAJ exists to future-proof the UK jewellery industry. We nurture, support and enable the jewellery community by providing insight, education, advice and a voice to, and for, the sector. Thus, everyone can stay a step ahead of change and do better business.


Purpose of the Job:

The production of engaging marketing communications to support strategic and tactical activity to raise awareness of the Association among all stakeholders.


Key Responsibilities and Performance Criteria:

1. MarComms

To ensure the Association’s print and digital channels are produced and developed in a way that enhances the Association’s reputation within the membership and beyond.


Standard of Performance is achieved when:

a.       Content is sourced, created, edited, posted and shared appropriately, according to agreed strategic and tactical activity

b.       Engagement is maximised through the use of targeted distribution lists and tailored content 

c.       Tasks are managed effectively and to deadlines, with any potential issues identified and communicated in a timely manner

d.       Content is accurate and up-to-date, is presented in a manner that reflects the Association’s brand and core values, and adheres to legal and regulatory requirements

e.       Sales activity is supported through effective promotion to achieve targets, in liaison with the Sales Manager

f.        Event management is seamless, ensuring maximum attendance and profitable events

g.       Processes, emerging technologies and marketing techniques are reviewed and recommendations are put forward for potential improvements

h.       Relevant committees are presented with the appropriate information to make decisions

i.         Administration is carried out accurately, to brief, and in a timely manner, with weekly reports to line management

j.         Processes are developed, reviewed and maintained

k.       Activity analytics appropriate to the channel (views, opens, clicks, likes, sales etc) are supplied on a monthly basis to the Head of Marketing, along with recommendations to improve performance


2.  Flexibility

To recognise that the Association is a small organisation, and that it is essential that all staff are willing to work flexibly and to undertake, from time to time, such other duties as may reasonably be requested, to provide a quality service to members, suppliers, consumers and colleagues.


Standard of Performance is achieved when:

a.       You undertake tasks outside your normal area of responsibility with a positive and productive attitude e.g. help prepare marketing materials, provide cover during staff holidays, answer ringing phones and assist with exhibitions and events

b.       You share your knowledge and skills with your colleagues to the benefit of the Association.


3.  Health, Safety and Security

To be responsible for always observing the Association’s guidelines on Health and Safety, and adherence to the Associations IT policies and procedures


Standard of Performance is achieved when:

a.       You take your Health and Safety and that of your colleagues seriously and follow the company guidelines at all times

b.       You adhere to the Association’s IT policies and procedures at all times

c.       You report safety and security concerns to your line manager or other appropriate person.


Person Specification







1.       At least two years’ experience in a marketing communications role



2.       Passion for marketing



3.       Excellent standard of education to ‘A’ Level or equivalent



4.       Excellent written and spoken English



5.       Ability to manage own workload, liaising with others, team player



6.       Willingness to travel within the UK



7.       Ability to research, analyse information and produce clear reports



8.       Well organised with project management skills



9.       Experience working in a not-for-profit organisation



10.   Technical jewellery background



11.   Experience managing volunteers and working with external stakeholders



12.   CIM qualified, with current membership



Technical Skills



13.   Experience using a website Content Management System



14.   Experience using Microsoft Office 365 to produce professional documents



15.   Experience using dotmailer or similar to maximise click-through rates



16.   Experience in using a Customer Relationship Management (CRM) System to manage workload



17.   Experience using social media scheduling tools e.g. hootsuite



18.   Experience using image manipulation tools e.g. Photoshop, Canva to create artwork within brand guidelines



19.   Experience using Google Analytics to improve outcomes



20.   Experience editing video for web to increase engagement




To apply send your CV and covering letter, explaining how you fit the role, to our HR Manager Natalie 

For a chat about the roles contact Holly Burnett, Head of Marketing or Simon Forrester NAJ Chief Executive 

Closing Date: 10.00am Wednesday 19th December 2018

Interviews will be held in our Birmingham Office on Monday 7 January.


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