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3 months ago
Blue Pelican
Salary: £45000 - £62000 per annum + 10% bonus & blue-chip
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Project Management Jobs

A new role has arisen working for one of the big telco players. They're seeking a highly organised and structured Marketing Planner who's comfortable operating within a sophisticated multi-proposition environment that's fast-paced.

There's 2 roles being hired for in the same division:

  • One tackling the 'in year' plan. Covering monthly, quarterly and annual planning, go to market and proposition launch planning. This one will include handling conflicts which occur do to competitor or market dynamic changes. Needing to provide remedial planning to compensate, keeping an eye on the bigger picture and annual objectives

  • One handling longer-term, 3-5 year vision. Keeping a laser like focus on objectives which are further out. Looking at the next years' budget requirements based on longer-term business challenges, opportunities and objectives

This a division where there's lots of demands and differing/changing priorities. These roles align as they're responsible for pulling together the plans of action, deciding what needs to get delivered based on 'in year' and 'long term' planning - effectively aligning to a single plan of truth which coordinates across commercial, pricing and proposition delivery - keeping track launch programmes, as well as a finger on the pulse of the performance being achieved.

There's 3 areas these role look after:

Marketing Planning

  • Keeping track of what propositions are launching and when, including:
    • New handset launches, new product offerings
  • Ensuring all stakeholders who are supporting new proposition launches are up to speed on what's happening, when to give a single point of truth
  • Working through financials, planning funding necessary to support future proposition launch plans
  • Writing budget plans to support the above
  • Oversee use of in-year budgets in accordance to proposition development roadmaps

Articulation of Performance

  • Creation of performance reporting information which is presented to the CEO and leadership Board around what's happening in this area of the business
  • Quarterly operational update reporting


  • Coordination of stakeholders across the business who are supporting the proposition roadmaps, ensuring they're aware of current situation vs targets
  • Communication of and bringing to life plans so all teams who are working together are aware of planned actions, timelines, objectives, etc.
  • Ensuring the proper governance is in place
  • Financial forecasting, and articulation of this to the relevant teams.

You will have visibility of all plans the marketing and propositions teams are looking to deliver, with remits to evaluate them, organising them into plans for delivery by channel and available resource / capacity, as well as longer-term impact - considering the size of each opportunity for the business (impact and value return), amount of resource and time it will take to deliver, and how it fits into the overall plan.

Invariably there will be changing priorities and conflicts arising that will need managing. It's your role to manage and deal with these. Effectively prioritising actions and managing expectations whenever there's a conflict of resource or capabilities. So having both the hard and soft conversations explaining this to the various stakeholders involved, ensuring they're well managed with reasoned argument and decision making.

This role will suit you if you've worked in a structured marketing environment before and been responsible for planning and overseeing delivery of things such as proposition development, go to market activity, marketing campaigns, etc. Where you've had to manage large stakeholder groups and ensure they're each well aligned with clear understandings of expectations and delivery schedules. So you're able to evidence both your organising skills of processes and people, as well as delivery projects to time and budget.

Your core KPI in this role will be 'time to market', ensuring the marketing projects you oversee and the planning roadmap you deliver to are met.

It's important to underline in this role you're not the person responsible for idea creation when it comes to things like propositions or go to market, but are the gatekeeper and planner, ensuring it all runs to plan, budget and on time.

You will have lots of senior level exposure in this role, working into Directors and even the CEO's office of what is a very large organisation and high profile consumer brand. Which can be fantastic for career prospects, since your work will be recognised by key business leaders directly.

So if you're interested in a role which will give you meaningful impact and opportunities to shine, this could be just what you've been looking for!

For more information please contact Colin Doree at Blue Pelican today!

Role: Marketing Planning/Strategy Manager
Location: Central London
Salary: £45,000 to £62,000 base (DoE)
Benefits: 10% on target bonus, 25 days leave, great pension, and lots more.


  • Good people and project management skills established within a marketing environment
  • Great organisation skills - you're structured and able to hold others to things like project deadlines and deliverables
  • You understand things like:
    • Marketing planning - Establishing the priorities of action which will achieve the best business results
    • Proposition development - and the gates a new propositions has to go through before launch
    • Budget and financial management - able to provide reporting on commercial performance.
  • Critically you're able to take processes and lay them out onto a plan, then understand when you have conflicts, how to prioritise them to ensure the right overall plan is pulled together and delivered to
  • Evidence of stakeholder management both to senior levels within businesses and also working with large and complex stakeholder group environments
  • Industry can be agnostic, preference to a B2C marketing background, but could suit someone from a consultancy, or client side environments - so long as you're able to evidence the above experience
  • Must have the necessary visas to live and work in the EU


For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing


You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.

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