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2 months ago
Peel Entertainment
Salary: Dependant on experience
Location: Skipton
Job type: Permanent
Employment Type: All
Contact: Beverley Owens
Category: Marketing Communications Jobs

Skipton-based, The PEEL Entertainment Group, are a highly successful award-winning Creative Production Company providing full entertainment programmes and talent, through their agency, to Cruise Lines and the Leisure Industry. Peel also provides role-play actors for training and education and has specialist divisions providing digital content solutions for the heritage, museum and tourism sectors. Peel also owns Alexanders, a brand new Bar/Restaurant in a Grade II listed building, in the bustling market town of Skipton.

We are looking for a dynamic and experienced marketing & PR Executive  to lead the marketing activity for the Peel Entertainment Group Ltd.  You should be bright, enthusiastic and have at least three years industry knowledge. You’ll have the opportunity to creatively influence the company’s marketing strategy and use your experience to set up effective marketing campaigns, across the full spectrum of marketing activity including but not limited to; web, social media platforms, media and advertising (print & online), PR, and events,  that support the growth of our exciting company. You will be supported by our part time marketing assistant and part time PR and copy writer.

Key tasks and responsibilities include (but not limited to):

Primary role focus - Marketing

  • To promote all areas of the business and raise the company profile
  • With the support of the management team you will develop and maintain the company’s annual marketing and PR strategy across all areas of the business in line with company objectives
  • Assist in planning and management of the marketing budget
  • Task allocation and management of the part time marketing assistant and part time PR assistant
  • Create, manage, maintain and post content across all company websites (case studies, blog posts etc.), newsletters, and social media platforms – knowledge of the creation and strategy behind paid social media campaigns, google ad campaigns and optimisation is essential
  • Work on a wide range of marketing materials ensuring the message and tone of written communications is consistent throughout the organisation and fits with the overall brand
  • Write marketing literature preparing and supervising the production of publicity brochures, hand-outs, direct mail leaflets, and coordinate promotional videos, photographs, films and multimedia programmes
  • Maintain and update information on the company's websites
  • Source pictures and images for our publications
  • Agree and negotiate relevant paid media and/or advertising opportunities
  • Manage the company’s CRM databases/s and communication with existing and potential customers

 Secondary role focus - PR

  • Act as the main point of contact for the media
  • With the support of the management team you will plan, develop and implement the company’s PR strategies
  • Devise and produce proactive media campaigns
  • Handle enquiries from journalists and other media contacts via telephone calls, email and written correspondence
  • Generate ideas to maximise media coverage and devise and co-ordinate photo opportunities
  • Phone or email journalists to generate interest in the company’s press releases and feature ideas
  • Research, prepare and write articles and press releases and distribute to targeted media
  • Monitor current affairs and coverage of the organisation within the media
  • Keep up-to-date with all issues that affect the company
  • Keep a log of press communications activity
  • Maintain and develop our press database
  • Arrange and organise events, interviews and press conferences as appropriate
  • Meet journalists and foster good relations with press & digital media contacts
  • Foster community relations through appropriate events and through involvement in community initiatives
  • Monitor media coverage and prepare regular evaluation reports
  • Occasionally be on call to deal with urgent media enquiries during evenings or weekends
  • Knowledge of creative design software such as Photoshop is advantageous but not essential
  • Be comfortable editing and posting across all social media platforms
  • Knowledge and experience of web editing and uploading
  • Be able to analyse data from various sources to ensure marketing approaches are cost effective and successful
  • Identify trends in the market where opportunities can be initiated
  • Be in the forefront of latest technologies and marketing systems to deliver best service and promote the company
  • Flexibility required in working hours
  • Must hold a full driving licence
  • An undergraduate degree preferred but not essential 
  • Qualifications, from the Chartered Institute of Marketing (CIM), Public Relations Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) whilst welcome is not essential

Personal Specification:

  •     Have three years’ experience in Marketing & PR, ideally in a relevant industry
  • Creative thinker with excellent written and grammatical ability
  • Self-starter, comfortable working independently and also as part of a team
  • Excellent working knowledge of social media (and associated algorithms), online marketing and press relations as well as traditional marketing and promotional methods
  • Great attention to detail
  • Passionately creative – an idea’s person!
  • Enjoy being part of a busy working environment
  • Experience of working at a fast pace
  • Strong planning and organisational skills
  • Ability to project manage simple to complex marketing tasks
  •  Demonstrable ability to multi-task and adhere to deadlines
  • Excellent written and spoken English are both prerequisites of the role
  • Excellent copywriting skills
  • Outstanding communication and presentation skills - face to face, written, telephone etc
  • Influencing and negotiation skills
  • Must have a strong understanding of the press ideally from working in a similar role
  • Awareness of the media’s different audiences and sensitivity to how they are addressed is important
  • High standard of IT skills and knowledge of all social media platforms, social management / scheduling platforms, CRM and CMS systems.

This position is full time (must be able to work flexibly in accordance with the company needs).  Often expected to attend events outside of regular hours to promote to company and its brands. Occasionally be on call for media enquiries during the evening or weekends. Core hours are 40 hours per week Mon – Fri 0900 – 1730.  Excellent salary dependent on level of experience.

Please submit your CV and cover letter by email

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