10 months ago
Marketing Strategy and Planning Manager
Skipton Principle Office, The Bailey
Skipton, North Yorkshire, BD23 1AP
Hours of Work: Monday to Friday, 9am to 5pm
Salary: Up to £45,000 dependent on experience
We’re looking for a commercially focussed strategic marketing planner, who really knows how to strike the balance between what’s best for our customers and what’s best for the business.
It’s a great opportunity to help shape the future of Skipton Building Society, through the development of insight driven, multi-channel marketing plans, with a focus on ROI.
Developing big picture strategies is one thing. But big ideas only add value if they can be turned into something real. So we’ll be relying on your expertise to develop integrated Marketing plans that are designed with customers in mind, align with our corporate plan and deliver measurable results.
Your role will be to drive forward and manage the holistic planning for Marketing, develop our brand strategy and lead on appropriate MI to facilitate decisions on key marketing investments and options required to deliver against key Commercial plan. You’ll also join the Senior Marketing Strategy and Planning Manager in overseeing the marketing strategy, using your industry knowledge and insight to influence how it evolves.
Some people see the big picture. Others focus on detail. We need someone who can do both. You’ll also need a degree level education and significant experience in creating marketing plans that are underpinned by analysis and insight, as well as brand management experience.
Getting buy-in will be a big part of this role. So you’ll need to know how to deliver a convincing rationale and be prepared to challenge when necessary. You’ll also need some extra special organisational skills and an ability to coordinate multiple teams from across the business.
About Skipton Building Society
At Skipton Building Society we are not just another Financial Services Institution we are a mutual organisation, which means we are owned by our members and believe in placing them at the heart of everything we do. The same goes for our people. We can only be successful as a business if we have great people and we believe in treating people as individuals. Our values are Trust, Ownership and One Team which reflect the attitudes and way of working everyone here displays on a daily basis, and which are key to the delivery of the outstanding level of personal service we offer our customers.
We’re committed to creating a diverse and inclusive workplace where every colleague has an opportunity to fulfil their career potential. We respect and appreciate the value that our colleagues’ unique differences can bring and offer consideration for anyone seeking a more flexible work-life balance. If you have a need for flexibility then please let us know.
In return for all your hard work and commitment, you will get the support and recognition you deserve. You can expect a structured training and development programme tailored to your needs. You will also be eligible for the following:
* Competitive Employer pension contribution
* Private medical insurance
* Company paid life assurance scheme
* Company paid Group Income Protection scheme
* 25 days holiday (plus bank holidays and the opportunity to participate in the annual Holiday Trading Scheme to buy/sell extra days)
* Annual discretionary bonus scheme
* Volunteering days
* Colleague discounts at a range of UK wide retailers, including holidays, restaurants, fashion, days out and more. Accessible via an online platform and mobile app.
* Discounts/cashback on selected products and services
* Employee Assistance Programme
* Diverse culture
Skipton are an equal opportunities employer and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age