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5 months ago
Better Placed - Marketing People
Salary: £50000 - £55000 per annum + benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Lucy Butterfield
Sector: Marketing
Category: Product Development Jobs, Digital Marketing Jobs, Mobile Marketing Jobs

Apps Product Manager

Hertfordshire (commutable from parts of Bedfordshire and North London)

£55,000 per annum

Permanent, full-time

I'm delighted to be working in partnership with a consumer-centric brand which supports new and expecting mothers throughout their pregnancy and beyond.

They are currently seeking an App Product Manager for their growing Hertfordshire-based team and are looking for someone who is passionate about building genuinely valuable products for their users.

About the role:

  • Alongside the Head of Design and UX, you will manage the app vision, ensuring the road-map is on-trend.
  • Working closely with the Lead App Developer, you will collaborate to develop and release new features.
  • Prioritising projects in line with commercial and business impact.
  • Reporting and evaluating on key app KPIs.
  • Working closely with the web product manager to understand how the app can complement the customer proposition.
  • Creating buy-in for the product vision with both internal and external stakeholders.
  • Through a deep understanding of customer experience filling product gaps and generating new ideas to improve market share and commercial growth.
  • Developing product and positioning strategies.
  • Translating validated ideas into design briefs, design documents, user stories and acceptance criteria.
  • Working closely with the development team to deliver with quick time-to-market.
  • Driving product launches through PR, marketing, campaign implementation and sales.
  • Working closely with the portrait team to create, develop and optimise all elements of the app portfolio.
  • Evaluating promotional plans to ensure consistency with product strategy.
  • Visiting customers to solicit feedback on products and services.

About you:

  • An experienced digital product manager, ideally within mobile apps within agile software development environments.
  • Used to working in a diverse team with differing priorities.
  • Track record of successfully managing products and features throughout the product life-cycle.
  • Ability to develop product marketing strategies and effectively communicate recommendations to senior management to create buy-in.
  • Understanding of UX best practice.
  • Knowledge of software development and web technologies.
  • A strong problem solver, and willingness to roll up your sleeves to find solutions!
  • Able to work in a cross-functional, digital project team.

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