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9 months ago
Epson
Salary: Competitive Salary plus benefits
Location: Hemel Hempstead
Job type: Permanent
Business sector: B2B
Contact: Epson Europe BV
Sector: Marketing, B2B, Online/Internet
Category: Online Marketing Jobs, Copywriting Jobs, Marketing Executive

Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies. We offer an extensive array of award-winning products across the world ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.

We are seeking to recruit a creative and dynamic Content Associate to join our highly successful Communications team. This person will be responsible for planning, coordinating and executing Epson Europe's content and copywriting activities within the framework of the European Communication plan. Reporting into the Communications Manager, this person will develop and write product launch copy as well as web and social media content to convey Epson's product USPs, ensuring they are aligned to the wider business objectives.

The successful candidate will be a member of the Epson European Marketing Division based at our Westside office in Hemel Hempstead.

Key Responsibilities

  • To create and review pan-European communications materials in line with Epson's communications strategy and within the European brand guidelines
  • To adhere to and maintain the Style Guide for copywriting consistency
  • Write creatively and confidently, and provide considered consultancy on copywriting to all business units and the wider European marketing team
  • Able to understand and articulate product commercial propositions and influence different audiences with emotional and rational messages
  • Create and see through to approval the product propositions, press releases and web copy, ensuring consistency and accuracy of all materials produced
  • Conduct industry and competitor research around propositions to ensure they are clear, compelling, differentiated and respond to industry needs
  • Work with internal teams including: the web team, to add value to the copy and content on the campaign pages; the product management team, to ensure all content meets their needs and the PR team, with regard to social content for campaigns where required
  • Work closely with central and local stakeholders & agencies involved in all Epson social media channels to promote the assets created to ensure they are used, and amplified where appropriate
  • Understand social metrics and ensure KPIs are set & achieved for all social content and reporting is delivered
  • Create other product or vertical market content - e.g. white papers, by-lined articles, advertorials , fact sheets, blogs and case studies, to suit business requirements for use on- and offline
  • Create copy for any campaigns, projects, events for corporate purposes as required
  • Work with the countries to create local content (in English) to fit their needs as required, such as press releases or case studies
  • Proof read and amend, if required, any other copy not limited to the above for PR, for the European marketing team or for product management
  • Proactively arrange catch-ups with the Product Managers to discuss the marketing briefs and liaise with the European marketing department to ensure all questions are dealt with and everyone appropriate attends
  • Be familiar with social tactics (such as SEO), and our content management system, in order to be able to suggest relevant improvements to our strategy and tactics
  • Take responsibility for reporting on progress of all tasks and inputting progress into the team working report for planning purposes on a daily basis
  • Provide absence/holiday copywriting cover for other members of the team

Knowledge, Skills & Experience

  • Creative with a clearly demonstrable ability to turn technical concepts and dry technology features into consumer lead content conveying clear user benefits
  • A background of working either within an agency or client-side with blue chip consumer electronics or business products experience is desirable
  • Builds solid relationships with diverse stakeholders and contacts overseas
  • Proven experience within PR or communications, ideally in a pan-European environment
  • Strong written communication skills, ensuring consistency and accuracy in regards to grammar, vocabulary, tone and structure
  • A good understanding of social media, trends and content creation for social channel
  • Flexible; with the ability to work within a fast-paced team and adapt to meet business needs
  • Good attention to detail
  • Able to show initiative and work autonomously
  • Manages large and varied workloads well and works well to tight deadlines
  • IT literate, skilled in Excel, Word and PowerPoint

Applications are welcomed from: Online Copywriters, Digital Copywriters, PR Executives, Marketing Executives, Digital Content Executives

Epson makes products for a wide range of customers and we are committed to having a diverse workforce. We offer a competitive salary and with an outstanding suite of benefits. Colleagues based in our offices at Westside, Hemel Hempstead work in an excellent waterside location with close proximity to Apsley train station, onsite parking and a subsidised restaurant.

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