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6 months ago
Blue Pelican
Salary: £30000 - £40000 per annum + Bonus & Benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Max Tullis-Turner
Sector: B2C
Category: Digital Marketing Jobs

Are you an experienced PPC Manager or PPC Account Manager looking for a new challenge?
Do you want to work in Retail?
Do you have experience managing PPC Campaigns?
Do you want to take on a Marketing role that will give you a wealth of new experience across Digital?
Then this could be an exceptional opportunity for you!

The leading consumer Retailer is looking for a PPC Manager to join their Digital Marketing team to deliver best in class PPC Campaigns. This role will also work with the Digital team to create integrated Pay Per Click campaigns. This is a forward-thinking position that needs a PPC Manager with an eye on consumer trends and technology and can drive the development of innovate and ground breaking campaigns.

The company is transforming the marketing team, they have recently appointed a senior level marketer to transform the team and take them to the cutting edge of consumer marketing. The company is one of the most recognised brands in the UK and has 1,000s of visits to its website daily and looking for talented marketers to join the team and keep their Digital as a best in class experience.

Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

This role's mission is to take ownership of the PPC campaign strategy and drive a new era of growth for this travel company.

Their culture is a dynamic and fun place to work, they are looking for driven, ambitious individuals to join their team and help us regrow the business.

This is a great place to work if you are looking to grow and develop into a commercially focused Marketer who is responsible for driving Digital Campaigns (PPC).

As a PPC Manager you will join the wider Digital Marketing team report directly into the Digital Marketing Manager and Innovation Director and be responsible for:

Responsibilities Include:

  • Manage Shopping and PPC campaigns across all search and retargeting networks
  • Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels
  • Understanding market trends and the client's businesses to build highly competitive campaign structures
  • Optimise campaigns across multiple channels in a strategic way in order to deliver the best ROI
  • Responsible for ensuring successful campaigns, managing bids, and budget
  • Meet client KPI's and advise on campaign optimisation
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Keep up to date with the latest developments and trends across PPC and Paid Media

The ideal candidate will have a hands-on experience in Digital Marketing (PPC) and worked for a fast moving consumer-facing brand such as retail, travel or telecoms. Client & Agency side experience will be considered.

The PPC Manager role requires the following experience:

  • Several years' experience working within Paid Search and Shopping
  • Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies.
  • Google Shopping optimisation and Feed Analysis in Merchant Centre
  • High levels of client management skills.
  • Understanding of the interplay between search and social.
  • Retail client experience essential
  • Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick.
  • High level of analytics skills - used to working with both customer and similar audiences.
  • Google Partner Qualifications for Search, Shopping and Analytics

Additional Experience

  • Working with Google Scripts to automate campaign optimisation strategies
  • Google Product Feed and Merchant Centre optimisation

Title: Paid Search Manager - PPC Manager - Retail

Location: London
Salary: £30k - £40k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing

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