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Posted 14 days ago
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Job type:
Permanent
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Marketing Agency
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DESCRIPTION

Amazon Web Services (AWS) is seeking an experienced B2B marketer to lead our content and integrated campaigns strategy for SAP on AWS solutions and partner marketing. This highly visible role will partner with product, field, brand, digital, and partner marketing teams to define and execute an EMEA content and campaign strategy that drives acquisition and engagement across the customer journey. This role requires a proven leader with expertise in content strategy, organic media, and paid media to drive customer acquisition and engagement. The role will require collaboration with the global SAP Partner Marketing teams to drive alignment and scale through providing insights into EMEA priorities and needs while driving execution lof global campaigns at the local level. The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record in content and integrated campaigns marketing. They have a relentless focus on the end customer and love building and executing integrated campaigns that are data-driven and add value for customers. This is a unique opportunity to play a highly visible role in an exciting technology business.

RESPONSIBILITIES

· Lead EMEA execution of global initiatives to create, localize, and organize SAP on AWS demand gen content
· Create and execute integrated campaigns that include assets, email, paid, blog, and social media to drive user engagement and help them move further down the funnel
- Create and execute to partner campaigns and assets at scale leveraging digital channels to drive enablement and activation of our SAP partner community
· Manage content and digital advertising projects with agencies and in-house experts, evangelists, marketers, writers, and designers
· Work with web and operations teams to monitor and optimize asset/campaign performance
· Influence decision-making across a matrixed organization
· Clearly communicate strategy, recommendations, and results to internal leadership
· Measure and analyse the ROI from campaigns and leverage data to inform future strategy
- Monitor trends, issues, and topics that matter to SAP customers across EMEA

BASIC QUALIFICATIONS

· Bachelor’s Degree
· 8+ years of relevant work experience including experience in integrated campaigns and content marketing
· Experience managing creation and promotion of content across all stages of a customer’s journey to drive business outcomes

PREFERRED QUALIFICATIONS

· Familiar with SAP and the SAP solution landscape
· Storyteller with proven visual and written communication skills and the ability to present complex information simply with a relatable, human touch
· A critical thinker with exceptional analytical skills and a proven ability to turn high-level business requirements into programs that drive user engagement
· Excellent written and verbal communication skills
· Experience in marketing automation tools and digital marketing platforms including Marketo, CQ5
DESCRIPTION

Amazon Web Services (AWS) is seeking an experienced B2B marketer to lead our content and integrated campaigns strategy for SAP on AWS solutions and partner marketing. This highly visible role will partner with product, field, brand, digital, and partner marketing teams to define and execute an EMEA content and campaign strategy that drives acquisition and engagement across the customer journey. This role requires a proven leader with expertise in content strategy, organic media, and paid media to drive customer acquisition and engagement. The role will require collaboration with the global SAP Partner Marketing teams to drive alignment and scale through providing insights into EMEA priorities and needs while driving execution lof global campaigns at the local level. The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record in content and integrated campaigns marketing. They have a relentless focus on the end customer and love building and executing integrated campaigns that are data-driven and add value for customers. This is a unique opportunity to play a highly visible role in an exciting technology business.

RESPONSIBILITIES

· Lead EMEA execution of global initiatives to create, localize, and organize SAP on AWS demand gen content
· Create and execute integrated campaigns that include assets, email, paid, blog, and social media to drive user engagement and help them move further down the funnel
- Create and execute to partner campaigns and assets at scale leveraging digital channels to drive enablement and activation of our SAP partner community
· Manage content and digital advertising projects with agencies and in-house experts, evangelists, marketers, writers, and designers
· Work with web and operations teams to monitor and optimize asset/campaign performance
· Influence decision-making across a matrixed organization
· Clearly communicate strategy, recommendations, and results to internal leadership
· Measure and analyse the ROI from campaigns and leverage data to inform future strategy
- Monitor trends, issues, and topics that matter to SAP customers across EMEA

BASIC QUALIFICATIONS

· Bachelor’s Degree
· 8+ years of relevant work experience including experience in integrated campaigns and content marketing
· Experience managing creation and promotion of content across all stages of a customer’s journey to drive business outcomes

PREFERRED QUALIFICATIONS

· Familiar with SAP and the SAP solution landscape
· Storyteller with proven visual and written communication skills and the ability to present complex information simply with a relatable, human touch
· A critical thinker with exceptional analytical skills and a proven ability to turn high-level business requirements into programs that drive user engagement
· Excellent written and verbal communication skills
· Experience in marketing automation tools and digital marketing platforms including Marketo, CQ5
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