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29 days ago
Location: Richmond
Job type: Permanent
Employment Type: All
Contact: Kimberley Miller
Sector: FMCG, B2C
Category: Digital Marketing Jobs

We’re tails.com – a mission-driven company that puts the health and wellness of dogs first. We believe every pet is different and so we create a unique recipe for every dog that caters for their individual needs. We do that by asking owners a few simple questions, creating the perfect tails.com recipe and feeding plan for their dog  – then delivering straight to their door.


The Challenge

We’re looking for a talented Performance Marketing Manager to join the team to set up the acquisition function for our new market, Germany. You know the German market inside out and know how a German consumer shops online. You’ll be a detail-oriented, results-driven marketer, with proven experience whether client or agency side.

Join in the fun, and you’ll be right at the heart of a business that’s changing the world of pet food! 


Key Responsibilities 

Reporting to the Performance Marketing Manager, you’ll be responsible for:

  • Launching our acquisition function in our third market - Germany
  • Setting up and launching acquisition activity across Facebook, Paid Search, Affiliates and our Refer a Friend programme in Germany
  • Looking for opportunities for new acquisition channels
  • Reporting on performance and driving testing to continually optimise results
  • Working closely with the country manager and customer team to ensure we’re driving quality customers through our acquisition strategy
  • Working closely with our digital agency who run our paid social and paid search activity day to day
  • Creative and copy testing, working with the creative team and country manager to collaborate and share learnings


About You 

This role is perfect if:

- You thrive in a fast-paced and rapidly-evolving performance marketing environment

- You have previous experience managing paid search and paid social campaigns in multi territories

- You have a high-level of written German (excellent spelling, grammar and proofreading)

- You're highly proficient at analysing and interpreting data

- You can accurately summarise complex data in simple ways

- You deliver impact by understanding performance, then iterating on what's working

- You build strong and trusted relationships within companies

- You enjoy receiving as well as giving constructive feedback

- You are team-spirited, and always willing to get stuck in


What's in it for you? 

Reward - We offer a competitive salary and generous share award package

Learn – You’ll be challenged and given the development opportunities that you’ll only find in a high-growth business. We’ll also support you with more structured training.

Work – flexible core hours means that you can start anytime between 7-10am and finish 4-7pm (9 hours in total)

Time-out – 25 days’ paid holiday which will increase to 26 on your 2nd year anniversary and 27 on your 3rd year anniversary, plus an optional 5 days unpaid leave each year, we'll also give you a day off each year to volunteer in your community

Family - Extended paid maternity, paternity and adoption leave. Interest-free loan to help you with your rental flat deposit

Eat – Free breakfast and loads of healthy snacks every day, we have a special breakfast on Fridays!

Social – Regular team and social events, paid by tails.com

Health– Discounted gym membership and health, dental & optical insurance

Pension - Pension scheme and the option to salary sacrifice additional contributions

Travel – Interest-free season ticket loan and bike to work scheme


Have a dog? They’ll get some benefits too:

Free products – all of our tails.com products for free (for your dog). Or 50% off for one family member or friend

Dog-friendly office - there are plenty of pups to pat and daily lunchtime walks

Training – with a dog behaviourist, to help you and your dog thrive in the office

Time to bond – we offer a pooch plan which means you get extra flexibility in the first weeks of owning a dog, or if your dog is unwell

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