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5 months ago
Blue Pelican
Salary: £40000 - £55000 per annum + Benefits
Location: Egham
Job type: Permanent
Business sector: Both
Contact: Max Tullis-Turner
Sector: B2B, B2C
Category: Online Marketing Jobs

Are you an experienced Digital Marketing Manager or Online Marketing Manager looking for an exciting next step?
Do you have experience working in a results-based environment?
Do you have experience working in a fast-moving consumer-focused business?
Have you managed the deployment of a Performance Marketing strategy?
Do you want to work in Travel?
Then this could be an exceptional opportunity for you!

The rapidly growing Travel company is looking for a Digital Marketer with broad digital/performance marketing experience to join their growing Digital Marketing team. This role will lead the digital marketing activities for 3 brands across Europe. This role will primarily responsible for the management and development of the Search, Display & Paid Social channels predominantly as well as providing insights and recommendations for the Digital Marketing strategy.

They are looking for a tenacious Digital Marketing Manager who is looking for a challenging role to join the team and lead the Digital Marketing activities. They are in an incredibly competitive space so the team has to be incredibly agile and be constantly outmaneuvering their competition. This role will focus on the delivery of performance marketing with a strong focus on PPC, Paid Social, Affiliates and Display. This role won't just be focused on our European operations but their entire EMEA network, spanning over 40 countries. You will need great communication and relationship building skills as you will be working with multiple internal teams plus our external agency and media partners. You will also be responsible for the development and success of our team of digital specialists.

As a valued member of the digital team you will work closely with the Digital Marketing Director to shape and deliver the digital strategy to increase leads and good quality drive traffic. This role requires an analytical thinker keen on monitoring ROI, who can bring ideas and have the drive to see both large and small projects through to fruition.

The company is a rapidly expanding Travel company keen to invest into digital. As part of the digital team, you will champion the value of Digital work with stakeholders enable growth across the business.

The role will be based in their Egham offices and be responsible for:

  • Hands-on optimization and budget management of the EMEA paid search program with the goal of driving engagement and revenue.
  • Daily, weekly and monthly planning of budgets & traffic delivery to ensure individual market targets are met.
  • Employing relevant large data points to monitor performance and achieve buy-in from the business on recommendation to drive growth
  • Ownership of regular reporting internally to communicate results and updates to the wider business
  • Using your experience with bid management tools and search engines to drive efficiency and growth
  • Work across departments and with agency partners to build customer centric integrated marketing campaigns
  • Use data and technology to engage customers with the best user experience possible across the acquisition path
  • Define your channels' strategies. Document and manage a continuous and well documented testing plan.
  • Deliver consistent and measurable growth and performance improvements, against key metrics
  • Proactively identify, evaluate and test new performance marketing advancements
  • Cultivate strategic relationships with agency, media, and technology partners including Google, Adobe and affiliate networks

The ideal candidate will have a hands-on approach to Digital Marketing, be a team player and really want to forge a career in a career in Digital/Online Marketing.

The Digital Marketing Manager role requires the following experience:

  • Digital marketing experience in an agency setting or in-house marketing department
  • Curious and analytical thinker: Skilled using qualitative and quantitative data to make decisions and communicate.
  • Practical experience with biddable marketing channels (e.g. Display, Social, Paid Search)
  • Excellent verbal and written communication skills
  • Search Engine Marketing expertise
  • Data literate
  • Experience utilizing bid management platforms
  • Experience managing outside partners and agencies, including setting expectations and communicating satisfaction and improvement opportunities
  • Demonstrated time management and organisational skills
  • Self-motivated and a team player with exceptional work ethic
  • Methodical approach to decision making and problem resolution

Title: Performance Marketing Manager - Digital
Location: Slough, Berkshire
Salary: £40k - £55k
Benefits: Bonus & Benefits

** Must have the necessary visas to live and work in the EU**

Max Tullis-Turner
Senior Consultant
Blue Pelican Marketing

About Us
Honest, ethical, professional, knowledgeable, Recruitment Experts. Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies providing a truly consultative service. We adhere to the Blue Pelican Standards (javascript:void(0);), assuring you of an enhanced level of service whether you deal with us as client or candidate.
You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division

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