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4 months ago
Location: London
Job type: Permanent
Sector: Media Agency
Category: Media Marketing Jobs

What will I be doing?

Support Performance Media activity (PPC, social, native, display) across a specified MSM vertical; including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’s
Utilise partner technology platforms to ensure integration and tracking of all activity
Utilise 1st and 3rd party data to drive efficiency through audience based bidding, ensuring it is a part of regular optimisations
Support and develop media, publisher and third-party data partnerships (e.g. Google, Bing, Verizon etc.)
Support innovation & leadership within PPC, social, native, display activity via test and learn opportunities (e.g. Product Betas, targeting opportunities etc.)
Attend relevant training, whether that be in-house or provided by a 3rd party
Ensure all campaigns are tagged appropriately for accurate tracking
Help build PPC & diversification process and best practice across the business (including training requirements)
Work closely with the Digital Operations and Digital Analytics teams to leverage technology platforms, tools, web analytics and competitor monitoring/business intelligence tools to drive campaign efficiency and performance
Work closely with the vertical SEO team to ensure integrated tracking of PPC and SEO to understand the impact of cross-channel cannibalisation and refine PPC strategy accordingly
Ensure all campaigns are compliant and follow internal and industry wide guidelines

What skills and experience do I need? ­­

A highly motivated individual that is passionate about starting a career in digital media.


University degree (minimum 2:1) or relevant work experience/training
Excellent verbal, written communication skills and good presentation skills
Excellent Excel skills – skilled at advanced data manipulation (pivot tables, etc.)
Fast learner and self-starter with the ability to work unsupervised
Organised and detail-oriented
Ability to work well under pressure and to tight deadlines
Able to think both strategically and tactically depending on the business needs
Team player who enjoys collaboration

Nice to have

A marketing or industry qualification (e.g. CIM)
Some PPC or Social advertising experience (gained working for a media agency, technology vendor or publisher)
Use of paid search or social technology platforms (ideally Marin, Kenshoo or Search Ads 360)
Use of competitor monitoring and business intelligence tools (e.g. Hitwise, AdGooroo)
Web analytics (e.g. Google Analytics, WebTrends etc.)

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