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11 months ago
Better Placed - Marketing People
Salary: £30000 - £40000 per annum
Location: York
Job type: Permanent
Business sector: B2B
Contact: Rian Hoey
Sector: Marketing & PR
Category: PR Jobs

Better Placed are delighted to be recruiting for a PR Manager position for a health/lifestyle brand in York.

As the sector continues to grow, there have been 15 new roles recruited into the team this year already and this is set to continue with a recent move to bigger offices. You will be responsible for creating a range of content and generating maximum coverage to increase overall brand awareness. You will also be the first point of call on any reactive PR however this is expected to be a small part of the role.

This is definitely a challenging and wide-ranging PR role with the key objective of growing the presence of the brand as they continue to grow.

Key Responsibilities

  • Generate revenue through PR activities (measured through referral traffic and clear spikes through other channels during the time of placement).

  • Increase brand awareness through PR activities (measured through branded keyword traffic, direct traffic, social following, media mentions, number of placements).

  • Own all PR activities, both domestically and internationally.

  • Obtain organic placements across a diverse set of media outlets (from broadsheet, to digital magazines and blogs).

  • Strategic paid placements.

  • Source media interviews (live, pre-recorded, written and streamed).

  • Secure industry commentary and media mentions.

  • Real-time newsjacking.

  • Build, manage and execute PR campaigns e.g. Surveys, awareness days, guerrilla/PR stunts.

  • Select, write and manage PR awards.

Ideally you will come from a PR Agency background due to the fast-paced nature of the role although client-side experience will also be considered. Sector experience is not important as long as you have the drive and passion for PR with some measurable results to back up your experience.

Based in York, this role is commutable from Leeds, Harrogate, Wetherby, Goole, Hull and surrounding areas.

About us:

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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