4 months ago
WHO WE’RE LOOKING FOR
Are you a PR or Social Media professional with a minimum of 2 years’ experience in a similar large complex multi-site retailer/FMCG or agency setting? Do you have a passion for beauty, sustainability and strong media and influencer knowledge? Do you have strong creative writing skills and an ability to network and foster relationships working collaboratively with other departments? Do you have experience of working with analytical tools e.g. Kantar, My Market Insights, Google Analytics, Sprinklr? If so, we have an exciting opportunity to join the Marketing team here at The Body Shop UK.
WHY WORK FOR THE BODY SHOP?
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible.
Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
WHO ARE NATURA &CO?
The Body Shop, along with Aesop and Natura, is part of Natura &Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969.
THE ROLE IN A NUTSHELL
This role is a key member of the external Brand Communications team delivering an Integrated Communications & Activist Strategy for the UK market. The role will assist in executing tactical activations across PR, Media, Events & Social to build visibility, generate endorsement and deepen the emotional connection between media/ influencer/ customers and The Body Shop products, services and campaigns to ultimately drive customer acquisition.
MORE ABOUT THE ROLE
* Social Media Strategy: Day to day running and execution of social media plans across multiple platforms to cultivate and drive high levels of customer and influencer engagement. Working closely with the International Digital Team to ensure the Social Media Strategy including brand look/ feel and tone of voice is delivered, as well as Customer Relations agency supporting community management.
Create social content calendars: Includes copyrighting, uploading images and content from a suite of International assets, scheduling posts, using tools such as Sprinklr & owned platforms e.g. Facebook, Twitter
Reporting & social listening: Monitor and evaluate social media campaigns and feedback to wider team. Monitor social media trends, reacting to stories that will align with The Body Shop’s purpose
Creative thinking: Write engaging copy for social channels and develop ideas for mail-outs and events to support the Comms strategy
Press office enquiries: Respond to press office emails and phone calls from media and influencers regarding brand information or call ins for products/ images
Build media and influencer network: Nurture existing media/ influencer relationships and source new that are a fit for the brand
Influencer strategy: Maintain and develop a strong network of influencers/ ambassadors to deliver meaningful coverage across paid and organic. Oversee International advocacy/ ambassador programme plan (Brand Heroes)
Proactive product PR: Help to co-ordinate mail-outs for NPD/ seasonal and icons working with junior members of staff and external agencies
Events: Support with the creation, organisation, promotion and execution of informative and insta-worthy PR events, as well as exciting, market-leading consumer experiences that encourage trial and (re)consideration of the Brand
Agency support: Work alongside and help manage external VIP, Influencer, Social and Production agencies on projects and BAU activity
PR, Social and event experience in a similar large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred) or agency setting
Proven track record of overseeing social media channels and community management
Previous success in converting plans into real results
Experience of collating and analysing information to determine success and insights
Degree educated would be an advantage (Relevant discipline preferred) e.g. Marketing, PR, Business Studies, English
Relevant experience in PR/Marketing/Social Media
Our global HQ is currently located in the heart of East Croydon – 1 minute walk from the train station and just 10 minutes by train from Clapham Junction and 16 minutes from London Victoria. Our East Croydon office provides a light, modern and open-plan work space that includes an onsite global café.
As of 27th August 2019 we will be moving to our new home, based near London Bridge. 155 Tooley Street is a contemporary and vibrant workplace that will inspire our creativity and represent who we are, our brand and our purpose. A 5 minute walk from the mainline and tube stations, surrounded by all the attractions and amenities that London Bridge has to offer, our new office is a short stroll away from the River Thames and Tower Bridge through Potters Fields Park
Want to join the Body Shop team? Then please apply today – as well as a competitive salary, here are just a few of the rewards and benefits you can look forward to when you join us: a 5% non-contributory pension plan, 23 days holiday, 3 days a year to volunteer in the local community, 50% staff discount and access to product sample sales, access to Perks At Work our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development. We have also implemented ‘Work Wise’ into our HQ - flexibility of ‘in-office’ hours, the ability to work remotely and a new meeting charter. Here at The Body Shop we’ve got your best interests at heart – it’s our way of saying thank you!