4 months ago
Product Manager - Digital Advertising - London
£50 to £55k + benefits
My client, an award-winning Global Digital Advertising Agency, is looking for a seasoned Product Manager with solid understanding of the online advertising marketplace (within display, mobile, video) with back-end expertise in Demand Side Platform (DSP), and Data Platform Management (DMP), to grow our ad products and serve as the internal/external evangelist for your product offering.
Our platform sits at the center of an extensive and rich data ecosystem, allowing our advertisers and partners to leverage their 1st party data through our apps, which allows our system to build custom audience personas.
This is a hands-on position responsible for growth and on-going development of several ad-tech products (DSP, DMP, Search, SSP, Mobile, Video, Content management and CRM).
This position involves: setting the strategic direction for the larger company’s approach to audience buying, working across a rich and complex tech stack, and leading initiatives spanning multiple critical teams.
You will be charged with ensuring our operational excellence and with proving performance improvements with the global engineering & sales teams. In this capacity, your role will be dynamic and challenging. You'll work closely with a global product management and marketing team to understand the needs of all markets, to create and manage high-performance advertising platform.
Own the product roadmap and backlog for demand partner functionality, including enabling private marketplaces, curating exchange-wide supply for consumption, and offering tools and advanced reporting capabilities
Produce product requirements to build the features via Sprint Cycles
Experience with agile project management, including writing stories and managing backlogs
Work closely with large cross-functional engineering teams to ensure on-time and accurate delivery of product features; provide them with product direction & ensure all feature build are part of the release cycle
Work with external third parties regarding licensing opportunities and partnerships.
Participate in testing product releases and coordinate beta and pilot programs to support product development team.
Represent the product to customers and at field events such as conferences, seminars, etc.
Support product operations and find opportunities for improving efficiency and client experience and service
Work with the ad operations and analysts to ensure the DSP/DMP products are utilized to meet the goals of the campaign efficiency
Experience in ad tech is required
Strong verbal and written communication skills, with the capability to speak effectively to any audience, including senior executives.
Assist in the definition of strategy and roadmap of the agency Buy-side, Sell-side, and Workflow products.
3-7 years of experience in product management : building and shipping ad product, preferably as DSP, DMP and Mobile applications
Proven experience with Agile Scrum development process, ability to translate product roadmap into clear Epics and User Stories.
Knowledge of video technologies, including but not limited to VAST, VPAID, VMAP, HTML5, Flash, request and response codes, networking related protocols and advance ad tracking.
Demonstrated analytical skills, with ability to use tools to create insights to improve our product
Is an entrepreneurial self-starter who deals well with ambiguity
Previous experience partnering with or negotiating successful deals with RTB/exchanges, mobile mediation partners, 3rd party data providers, advertising networks and/or publishers a plus
Must be technically competent and have a strong understanding of online advertising and display technologies such as third-party ad-servers, and brand safety and content classification vendors
Must be familiar with new GDPR
Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003
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