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6 months ago
Recruitment Genius
Salary: Negotiable
Location: Edinburgh
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Product Marketing Jobs
This company is expanding their offerings internationally. They have established a focused initiative with their own solutions and services, that provide better use and utilisation of the products from market leading players in collaboration technology.

As a Product Marketing Manager, you will work directly with their sales and development teams to define, optimise and implement the marketing strategy within their various product and service areas. Overall, the goal will be to position their portfolio of solutions and services to contribute to the company's long-term goals.

The position will be part of the global marketing team, and work internationally with their development teams in Oslo, Amsterdam and Edinburgh, as well as sales and support teams in all regions. The Product Marketing Manager will hold a very central role in the organization and report directly to Chief Marketing Officer. The working language is English, the marketing department also translates a lot of its material into Dutch and Norwegian, and at times German and French.

Responsibilities include, but are not limited to:
- Positioning: What needs their solutions and services address, and what value they provide to different customer groups and verticals
- Messaging: Formulate text and create visual models for use in product, market, and sales material. (Product Brochures, sales Presentations, case studies, White Papers etc.)
- Product launches: Establish and implement product launch routines, including updates with new features, etc. (Press releases, blog posts, SoMe content, adwords campaigns, etc.)
- Strategies for sales and resale: Help define strategies for expansion and improvement of solutions together with sales and development departments
- Storyboards for their solution centres: Develop storyboards for how to demonstrate solutions and services in our global solution centres together with product, marketing, and sales teams
- Establish a data driven model for product marketing

Skills and personal capabilities:
- Minimum 5 years relevant experience in product marketing of technology-based solutions and services in the B2B market
- Relevant education, minimum bachelor's degree in Marketing​ or Chartered Institute of Marketing (CIM) Qualification.
- Experienced in project management with multiple geographic regions, stakeholders and deadlines
- Experience with publishing systems and digital tools like Adobe Creative Cloud and Hubspot desirable
- They believe you need to be analytical, structured and able to work with strict deadlines
- They believe you are capable of building good relationships both internally and externally
- There is opportunity and expectations for you to travel, but all their employees have access to personal video conference equipment and all their solution centres have their own video rooms
- You need to be fluent in oral and written English, creating compelling text and material will be an important part of the position

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