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3 months ago
BMS Performance
Salary: £70000.00 - £80000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, B2B, Finance & Accountancy
Category: Product Marketing Jobs
  • A fast growing B2B invoice management software company, disrupting the established market
  • Looking for a Senior Product Marketing Manager to help tell compelling stories to new markets
  • Lead position in marketing to the UK
  • Aim to develop core messaging and go-to-market propositions to grow sales revenue across EMEA
  • Define the demand generation tactics and channels to be executed
  • SaaS-based product

The Role: This Product Marketing Manager role is an excellent opportunity for a product marketing specialist to take the strategic lead in EMEA for this established and successful UK business. The aim of the business is to continue their momentum and growth across the UK and EMEA markets. The role holder will be required to develop go-to-market propositions, to develop new sales opportunities and to help move existing opportunities through the sales funnel. You will be tasked with competitor analysis, understanding the customer needs, developing the messaging, demand generation tactics and sales support tools to help drive revenue for the business. This role also has the potential to implement a new product team over the next year if the position is a success.

Responsibilities for the position of Product Marketing Manager:

  • Define the product marketing strategy
  • Deep understanding of competitors
  • Create messaging and go-to-market propositions for the regional sales teams
  • Support in product launches
  • Define the demand generation tactics and marketing channels needed to achieve company goals
  • Communicate with the sales team and create collateral, support kits and presentations
  • Scope potential new marketing technology - automation, CRM and web platforms to support business needs
  • Work with marketers based in Amsterdam and the U.S to help in executing marketing plans

To be considered for this role you must have:

  • Experience within a B2B software company
  • Strong product marketing experience
  • Experience of understanding customers and developing go-to-market propositions
  • Ability to interact and manage expectations of sales teams to make sure you are pulling together in the same direction
  • Strong commercial background and understanding of demand generation principles
  • Ability to report to all level of stakeholders

The Company: This Company are a rapidly growing software company that have expanded from 12 staff to 40 in the last two years alone. Working with a fantastic product, the plans for expansion will continue into the next year with a very exciting roadmap ahead. Working within a positive and passionate commercial team, this is a fantastic opportunity for the right candidate to get involved with a fast moving and disruptive software company.

The Package for Product Marketing Manager:

  • Salary: £70,000-£90,000

Location: The position of Product Marketing Manager is based in Central.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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