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12 months ago
BMS Performance
Salary: £50000.00 - £55000.00 per annum + Car, Pension
Location: Warwickshire, Warwick, Coventry, Solihull
Job type: Permanent
Business sector: Both
Contact: BMS
Sector: Marketing
Category: Brand Management Jobs, Product Marketing Jobs, Marketing Manager

Product Marketing Manager (Brand Manager) - Coventry - c£50,000-£55,000 + 15% bonus + company car or car allowance + pension + some flexible working

  • Very well-established company with plenty of household retail brands
  • Exciting time for sustained growth
  • Full mix product, brand and marketing role with lots of autonomy

The Company: Established in the early 1960's the company has forged very strong relationships within the retail and B2B sectors. Technically brilliant they have superb UK based NPD and manufacturing facilities and are now entering a period of commercial change to push the company forward and enhance their potential to grow profitably.

The Role of Product Marketing Manager (Brand Manager): Reporting directly to the Sales & Marketing Director you will be tasked to drive the company development and make a huge contribution to them realising ambitious growth plans. Working closely with a great group of people in production, account management and NPD teams you will aim to drive results by creating consumer driven product/segment strategies and be able to decide on all elements of the marketing mix.

  • Manage the full product portfolio across branded and private label
  • Work with account managers and NPD to find opportunities for high margin products and new emerging segments
  • Launch new brands and product ranges into high margin segments
  • Lead brand and product development processes
  • Own the brands (cradle to grave) and support all product activity by developing/implementing a coherent marketing communications strategy

Requirements for the Product Marketing Manager (Brand Manager): Ideally you will have experience working within the FMCG retail sector or B2B product manufacturing market as a Brand Manager, Product manager or Marketing Manager.

  • Must have worked in a product based consumer goods or B2B company
  • Ideally have knowledge/experience of developing private label products
  • Previously identified market segments with high profit potential
  • Able to work within a close knit down to earth environment
  • Created consumer and customer value propositions
  • Worked with NPD, manufacturing and logistics to identify cost savings
  • Able to work within a close knit down to earth environment
  • Confident, proactive, highly organised professional
  • Can-do attitude, flexible nature, results orientated

The Package for the Product Marketing Manager (Brand Manager):

  • £50,000 - £55,000 basic salary
  • Company Car or Car Allowance
  • Company bonus (up to 15%)
  • Pension
  • 25 days holiday

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