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9 days ago
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Product Marketing Manager - Data Quality


Better Placed - Marketing People
Salary: £55000 - £60000 per annum + bonus and benefits
Location: London
Job type: Permanent
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Product Marketing Jobs
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Product Marketing Manager - Data Quality

Up to £60,000 per annum

London

A global FTSE 100 brand is up-scaling its product marketing team and is looking to hire a Product Marketing Manager to play a key role in helping B2B clients unlock the power of their data-led products and propositions.

Your role will sit within the Global Product Marketing team, and will play a key role in communicating the value proposition to the market, as well as reporting back to the business on market and client needs.

We are ideally looking for a candidate with an existing product marketing background and experience, working for a B2B enterprise software vendor in the data management space, or similar.

As this role involves reporting into a US-based line manager, the successful person will need to be autonomous, a self-starter and unafraid to collaborate independently with all areas of the business, including sales, finance, propositions, marketing and product management.

  • Developing scalable value propositions to serve the needs of the market and drive revenue.
  • Creating a go-to-market plan with a specific focus on market definition, distribution strategy, pricing, user personas and positioning.
  • Undertaking market research/analysis to gather specific feedback on products, evolving trends and customer wants and needs.
  • Developing and maintaining up to date sales collateral, including sell-sheets, B2B case studies, white papers and pitch decks.
  • Effectively communicating propositions internally, focusing in customer wins, developments and future vision for your products.
  • Close collaboration with wider product management team to execute to market plans in your allocated region, creating the GTM road-map, launch plan and communicating the value proposition and developing sales tools and collateral.

About you:

  • Ideally at least 3+ years in a Product Marketing role for a B2B enterprise software business or similar.
  • Familiar with data management, data quality or information management markets and how they operate.
  • Proven experience in demonstrating end to end product and value proposition creation and GTM execution.
  • Experience in applying analytics to support product marketing
  • An understanding of real-time decisioning, lead optimisation, sentiment analysis and cross-sell…etc.
  • Proven ability to manage a large stakeholder network in a matrix environment.

Product Marketing Manager - Data Quality

Up to £60,000 per annum

London

A global FTSE 100 brand is up-scaling its product marketing team and is looking to hire a Product Marketing Manager to play a key role in helping B2B clients unlock the power of their data-led products and propositions.

Your role will sit within the Global Product Marketing team, and will play a key role in communicating the value proposition to the market, as well as reporting back to the business on market and client needs.

We are ideally looking for a candidate with an existing product marketing background and experience, working for a B2B enterprise software vendor in the data management space, or similar.

As this role involves reporting into a US-based line manager, the successful person will need to be autonomous, a self-starter and unafraid to collaborate independently with all areas of the business, including sales, finance, propositions, marketing and product management.

  • Developing scalable value propositions to serve the needs of the market and drive revenue.
  • Creating a go-to-market plan with a specific focus on market definition, distribution strategy, pricing, user personas and positioning.
  • Undertaking market research/analysis to gather specific feedback on products, evolving trends and customer wants and needs.
  • Developing and maintaining up to date sales collateral, including sell-sheets, B2B case studies, white papers and pitch decks.
  • Effectively communicating propositions internally, focusing in customer wins, developments and future vision for your products.
  • Close collaboration with wider product management team to execute to market plans in your allocated region, creating the GTM road-map, launch plan and communicating the value proposition and developing sales tools and collateral.

About you:

  • Ideally at least 3+ years in a Product Marketing role for a B2B enterprise software business or similar.
  • Familiar with data management, data quality or information management markets and how they operate.
  • Proven experience in demonstrating end to end product and value proposition creation and GTM execution.
  • Experience in applying analytics to support product marketing
  • An understanding of real-time decisioning, lead optimisation, sentiment analysis and cross-sell…etc.
  • Proven ability to manage a large stakeholder network in a matrix environment.
Apply

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