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5 months ago
Blue Pelican
Salary: £45000 - £55000 per annum + Excellent benefits, bo
Location: London
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: B2C
Category: Market Analyst Jobs

PROMOTIONS & CAMPAIGN INSIGHT ANALYST

** NATIONAL RETAILER **

One of the UK's top grocery, fashion and home retailers is seeking an Insight Analyst to join the Customer Insight function in this business performance analysis role.

You will be part of a high performing, centralised insights function, working together to help improve the overall business performance for this multinational retail giant.

This role will focus on providing analysis and insights around store performance, looking at promotional activity and measuring the success of in store trials using test and learn techniques; so a background in retail analysis would be beneficial, but is by no means essential.

We need someone with a strong background in insights analysis, who is interested in working in a business facing role, working consultatively to provide actionable insights around individual store performance in order to improve overall business performance.

Your background may be customer insights focused or even campaign reporting but fundamentally you will need the ability to use test and learn techniques to measure and improve marketing activity, promotional roll outs and overall business performance.

Technically this role employs SQL to an advanced level as well as ABT (training will be provided in the latter).

EXPERIENCE REQUIRED

  • Educated to at least degree level in a numerate subject
  • Advanced user of SQL for data manipulation and insight analysis
  • Strong experience in customer or business insights role with experience in test and learn / multivariate testing / a/b testing
  • Proven experience in working consultatively with a business, delivering recommendations on how to improve business or marketing performance through insight analysis
  • Excellent communication skills both written and verbal in order to present insights in an engaging manner to a variety of stakeholders

POSITION: Promotions & Campaign Insight Analyst

LOCATION: West London

SALARY: £45k - £55k plus excellent benefits, bonus & training opportunities

TO APPLY

Kate McDermott
Managing Consultant - Blue Pelican Marketing

kate@bluepelican.com

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