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3 months ago
Blue Pelican
Salary: £40000 - £60000 per annum + 10% bonus & big bens p
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing
Category: Product Marketing Jobs

You'll be joining the propositions team of a household name within the consumer telecoms marketplace. With the specific mandate to build and manage a roadmap of propositions aimed at driving an increase in product uptake from across the firm's portfolio of services, improving lifetime value and tenure of their customer base.

The services you'll be supporting are a range of home based telecoms and media services. Including:

  • Broadband
  • Home phone
  • Wifi solutions (call switching, 4G, MESH, etc)
  • Premium TV services

In this role you will be determining what products to take to market, and how to bundle them up to appeal to specific customer segments based on insight and an understanding of their needs. This will also include decisions around pricing. To ensure competitiveness in market, and also P&L objectives of the product category you're overseeing.

In addition, as part of the go to market planning, you will be engaging the wider marketing team to brief out how to position and advertise these produces in order to drive interest an uptake.

This role includes looking at the longer-term vision an strategy for the product categories (1-3yr roadmap), and the creation of propositions from concept through to delivery into life.

A key part of your role will be stakeholder engagement and influencing. Namely around proposition concepts and business case ideas. Looking to galvanise opinion behind new proposition bundles, pricing strategies and the likes. In order to get the green light to take these concepts through to successful launch.

You'll also be responsible for setting target KPI's for your proposition ideas, and translating this into a set of rules for the trading teams to follow, as to ensure the end commercial goals are achieved.

There will be some tactical aspects to this role too - handling changes to competitive landscapes as well as evolving customer needs. Making tactical changes to the propositions already 'in life' in order to ensure they remain market competitive, and handling the necessary stakeholder engagement and conversations to push these changes through.

If you're something of a budding commercial entrepreneur, with a great handle on understanding customer needs and creating concepts and proposition they'll love. You will likely relish this opportunity. Especially with the wealth of opportunities available within such a massive brand like this.

Role: Propositions & Pricing Manager - Cross, Upsell
Location: Central London
Salary: £40,000 to £60,000 (based on experience)
Benefits: 10% bonus, great pension, 25 days leave, flex-bens package and lots more.

Experience Required:

  • Propositions and Pricing experience - developing business cases, deciding what solutions to see to customers and at what price - pulling from a pool of different products to create bundles, etc.
  • Product Management / Product Development experience within a B2C environment
  • Telecoms, broadband or premium TV experience would be highly advantageous, but any Consumer market, subscriptions based business model experience within proposition development is a really great fit
  • You have experience in supporting or owning business case development - taking ideas from concept through to launch
  • Experience of bringing new products to market, and launching to a consumer audience
  • Sound commercial skills, in assessing propositions with market opportunities - balancing customer needs, product features and pricing strategies
  • Must have the necessary visas to live and work in the UK - sponsorship cannot be provided.


For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing


You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.

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