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5 months ago
Blue Pelican
Salary: £30000 - £45000 per annum + 10% bonus, pension, di
Location: London
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing, Retail
Category: Research and Analytics Jobs

We're embarking on a team build on behalf of one of the UK's largest retailers. They're looking to bring in-house a more robust research and insight capability. This has been kicked off following a number of high-profile acquisitions, recognising the need to upskill their knowledge around the customer and the perception of the newly evolved organisation.

There's a number of positions available in the team, each looking after different aspects of what is a very complex, multi-faceted organisation.

You will be reporting to one of the divisional Senior Managers and joining an existing, and relatively sizable, research capability which supports key decision making in the business through actionable, data driven insights.

These Research and Insight Executive positions will all be mixed methodology based, handling both qual and quant based projects.

They support the business understanding things such as:

  • Understanding people's views on how and why they shop at their stores vs competitors
  • How the company can do better in market - be it range, price, service, etc.
  • Understand seasonal performance and customer perceptions. Utilising that insight not only to understand performance, but also shape future strategies for the next seasonal drive
  • Support ranging decisions based on customer interests, sentiment and perceptions
  • Understand category performance, get to know why customers might have chosen to stop/start buying certain categories and help shape engagement strategies to drive reengagement, should a customer have lapsed their spend in certain areas
  • Customer trials for new category opportunities
  • Looking at broader market trends and help inform decision making within the business around things like evolving consumer perceptions (e.g. single use coffee pods)

So you can see there's going to be lots of scope for variety, and many ways to have a meaningful impact on the business too.

You will be working with both primary and secondary sources, including market data from the likes of Neilsen, GFK and Dunnhumby.

There will be a need to have solid Excel skills, both for manipulating data and creating dashboards.


This is a retailer who's gone from strength to strength in recent years. The organisation has grown, a lot, through M&A activity. Their data and insight functions have consistently seen solid investment too, developing an incredibly strong analytics and data science function just last year, insourcing a lot of elements previously handled by 3rd party agencies. Now it's the turn of their research function. Looking to appoint 6 people with this hiring campaign across the salary spectrum detailed below. The aim, to help create a best-in-class research engine, putting the customer at the heart of decision making, helping them to become one of the most customer obsessed retailers in the UK.

These will be head office based roles. Plugging into their marketing and commercial/category teams, giving the customer a voice where it counts and can make a real difference. You will be that voice, acting as the customer champion and helping the business succeed in what is a highly competitive and dynamic environment.

Role title - Research & Insight Executive - Retail

Location - London

Salary - £30,000 - 45,000 base (dependent on experience)

Benefits - Bonus, pension, healthcare, life assurance and lots of sundry benefits.


  • Consumer research background - retail specific experience would be highly beneficial, but not essential
  • Good understanding of primary and secondary research techniques
  • You've also got really sound Excel skills, comfortable manipulating large volumes of complex data, identifying trends and translating them into compelling stories which can be acted upon
  • Agency or client side experience is both welcome
  • Will also consider recent graduates with some relevant research experience, because they're looking at both the junior and experienced end of the spectrum
  • Any experience with something like Aimia Self-serve or Dunnhumby Insights will be beneficial
  • If you've worked with Neilen, GFK, IRI market data, and having to draw meaningful insights from this will be beneficial too
  • Have the right to live and work in the UK without sponsorship being required by the employer


For further information please contact:

Colin Doree
Managing Consultant

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