11 months ago
Retail Marketing Specialist, London - OVERVIEW OF ROLES:
Tower Hamlets Enterprise: Retail Marketing Ready, delivered by GetSet for Growth, is a specialist service, funded by London Borough of Tower Hamlets, tailored for small retail businesses with the potential and ambition for sustainable growth. It helps SMEs in the B2C retail sector overcome growth challenges in their business by up-skilling them and helping them to create marketing plans and increase their turnover. This support is delivered through workshops, 1:1 support sessions, online learning and mentoring.
GetSet for Growth has been supporting businesses in Islington, Hackney, Newham, Tower Hamlets and Waltham Forest for the past two years through our JP Morgan funded project and, as a result of new business wins, are now looking for someone to join the retail team.
We are looking for retail marketing advisor immediately to deliver marketing consultancy support to retailers in Tower Hamlets. You'll be looking for a fun, stimulating and varied working environment and a career with a great team of people and a company that cares for them.
You'll be a key part of our London team, working closely with colleagues, the Project Director, and our central marketing team. You'll deliver pro-bono to clients due to sponsor/project funding.
*Engage and build trusted relationships with clients, so that they accept your expertise and understanding around business plans, market research, market and business development strategies, models and tactics.
*Deliver a range of marketing workshops/training to a high standard, and deliver 1:1 sessions with clients to help them with their marketing and sales growth strategy, and ensure this is well articulated throughout the business plan and in any finance pitches. Workshops and 1:1 meetings will occasionally need to be delivered out of normal working hours to meet client needs and deliver a fully accessible service, particularly for retail clients.
*Have, or quickly build, an extensive network of, and excellent working relationships with, a wide range of organisations and partners, attending networking events and planning/executing marketing activities to ensure a robust pipeline to meet contract outputs and KPIs.
*Maintain contact with the client to monitor progress and develop the relationship.
*Capture and accurately record all client data and evidence of support on our CRM system.
*Deliver excellent client service at all times to clients, funders and partners. The maintenance of our quality standards and strong reputation is of great importance.
*Be alert for and open new business opportunities for the company as a whole.
*Contribute to central marketing functions, including development of PR and case study materials, the provision up to date content on our website, and social media activities.
*Support the Team Leader through effective and timely reporting, and with any other duties as required.
You'll be working with clients to help them create plans under which effective marketing can be implemented to achieve their objectives, having first completed a diagnostic. These are many and varied! They include increasing sales and profitability, building an Internet presence, developing and enhancing brands, entering new markets or niches, gaining competitive edge, achieving differentiation, developing new products or services, building brands, researching market opportunities, creating and implementing marketing plans, developing online and direct marketing communications, understanding and using social media, optimising
websites, utilising CRM systems to best effect, effective working with external marketing agencies and suppliers, and creating and running marketing budgets.
Someone with strong interpersonal skills, and extensive knowledge and understanding of marketing strategy, models and a wide range of tactics across the marketing mix, validation of market assumptions and opportunities, market research and competitor analysis, segmentation, and business development/sales planning.
You'll be an enthusiastic, highly motivated, entrepreneurial team player, with the ability to build and maintain relationships with a wide range of clients. Confident and articulate, outgoing, you'll be able to manage caseloads effectively and be excited about making a measurable bottom line impact.
You'll need to demonstrate a good understanding of, and absolute commitment to, diversity and equality, and share our passion for, the culture, vision and aims the programme. You'll enjoy being part of a cohesive, focused team and delivering the highest quality results. Ensuring the YTKO ethos of client-focused delivery, innovation and value-add is demonstrated to clients, partners, funders and stakeholders is a key part of our culture.
You'll have excellent written and oral English, and strong IT skills.
You'll have expertise in PoS and improving effective and innovative visual merchandising, stock visibility and management, store layout and other aspects specific to retail. Retailers include street and market traders, shop proprietors and those selling to consumers online.
If this sounds like you, please send your CV and cover letter to Hannah at: Hannah.firstname.lastname@example.org
The YTKO Group is an equal opportunity employer, and welcomes applications from all candidates fulfilling the job requirements, regardless of race, age, gender, sexual orientation, religion or disability.
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