6 months ago
Working within the Retention and Loyalty area of the Marketing team, you will be responsible for retaining print and digital subscribers across the entire Future portfolio. You will execute online and offline direct marketing campaigns to help deliver the budgeted sales / revenue targets.
The team are responsible for all direct to consumer marketing promoting Future’s entire portfolio of print and digital titles to both existing and potential customers. The overall strategy of the team is to increase subscription revenues by raising the profile of the products through targeted marketing campaigns via a variety of online and offline channels. The team is split into 5 specific areas; Acquisition, Retention, ecommerce, email and digital memberships as well as close working relationships with our data and production teams, to achieve the overarching strategy.
In this role, you will…
assist and execute direct marketing campaigns to retain and drive engagement with our current print & digital subscribers across the entire Future portfolio of titles using a variety of direct marketing channels and solutions.
Support the Head of Retention, to deliver the overall strategy to reduce subscriber churn and achieve digital edition budget.
Work across a range of direct marketing channels including direct mail, email, in-mag and push notification. Maximise campaign response and spend with targeted, segmented use of data.
Manage monthly direct mail campaign to renew subscribers across entire portfolio of magazines.
Run regular seasonal promotions to reactivate lost subscribers and support Christmas gift donor journey.
Manage customer-facing stationery including replenishment of stock.
Support retention team in delivering ongoing renewal journey including adding to and optimising automated email touch-points and monthly direct mail runs.
Adopt a customer-centric approach to ensure that the customer receives excellent customer service and support contact centre in resolving escalated customer queries as they arise.
Implement robust, scalable A/B testing to optimise conversions on campaigns where applicable.
Actively explore opportunities to drive revenues, pushing up-sell and cross-sell initiatives and bringing new campaigns that engage, nurture and reward loyalty.
Provide ongoing feedback to line manager about performance against agreed KPI’s.
Work closely and share ideas and results with the wider marketing team in order to share best practice so that Future pioneers new subscription initiatives.
Analyse campaign results using Qlikview, Google Analytics and Adestra to learn and deliver impactful campaigns and be commercially minded, analytical and a problem solver.
Essential skills and experience
At least 1-2 years practical experience working in marketing.
Degree-educated, with a 2:1 or above, preferably in a marketing related area or with a recogniised marketing qualification.
A keen interest in media, publishing, apps and subscription models.
An appreciation of Future’s brands and products and a real connection to our audience.
Able to work in an environment that changes at pace.
Strong proof reading and copy writing.
Proactive and confident in managing projects, and ability to problem-solve.
Ability to present ideas clearly, with attention to detail.
Experience dealing with suppliers .
Good numerical ability and excellent verbal and written communication skills.
Competent with Excel, Google Sheets, Word, PowerPoint.
Keen customer focus and commerical awareness.
Desirable skills and experience
A keen interest in working in Direct Marketing.
Experience of delivering innovative marketing campaigns across a range of media channels.
Experience of working within a Subscriptions related role.
Experience in the publishing industry.
Proven results of improving customer retention and/or acquiring customers using multiple channels.
Experience using web analytics tools, preferably Google Analytics.
Financial accounting procedures (profitability, ROI, LTV).