Your remit will be to take on the development of a new performance-based marketing channel for this consumer facing financial services business. One which leverages principally 3rd party data assets to create opted-in prospect marketing campaigns in order to drive customer acquisition.
Your will handle both the creation and execution side of these campaigns. But also scoping out new potential partners and suppliers who can enrich and expand the company's acquisition engine, with well qualified, high-quality and well-defined prospective customer data.
The company has been running a number of trials recently with great success. There's recognition, once the programme is further tested and trailed, then scaled, is expected to become one of the highest performing marketing channels.
So the company is keen to put someone like you in the driving seat - scoping out these new potential partnerships and suppliers, negotiating deals to run tests, and look to scale up those which prove valuable and successful.
Aside from this you will also be overseeing the campaigns themselves - working with others in the marketing team to pull together creative, offer and content. Deciding the appropriate execution, and once in-flight, looking at test and control activity with a view to optimising targeting, as well as creative and content to ensure campaigns are successfully optimised to deliver best ROI.
It's believed campaigns will likely be principally