Our client is an iconic brand that enjoys a cult status with consumers! With an international footprint spanning over 80 countries this business houses some much loved brands in addition to some of the best marketing talent the North West has to offer! With a brilliant culture and some incredible perks they are most definitely a sought after employer brand!
You will already be familiar with this household name but what might surprise you is that they have a high performing out of home business that has been enjoying a steady period of growth. This channel has three core categories that have an enviable customer base, some great licensed brands and exclusive distribution agreement with some of the UK's power brands! To secure the ongoing success in this channel a new Senior Brand Manager role has been created. This business loves to build brands and delight consumers so they are looking for someone who has a shared passion for brand marketing and the leadership skills and channel expertise required to champion the out of home channel and it's brand partners across the business.
As Senior Brand Manager for the Out of Home channel you will report to the Brand Marketing Controller and manage two direct reports. You will be responsible for developing and delivering the brand plans within the out of home channel. This is a high profile role that will form a critical part of the 5 year growth plan, playing a key strategic role in the business.
Key responsibilities include:
You will need to be an out of home expert and will ideally be operating in the Leisure and on-trade channels. You will be well versed in strategic planning, portfolio management and brand building via multi-faceted through the line consumer communications campaigns that include both ATL & BTL. You will be a confident communicator with bags of experience of getting the best out of agencies and developing strong cross functional relationships. Your ability to secure buy in for your plans with both internal and external stakeholders will be first class. You will need to be an experienced people manager with the desire to coach and mentor a small team.