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22 days ago
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Senior Category & Insights Manager – FMCG


Tarsh Partnership
Salary: c.£70K-75K + Car Allowance + Bonus
Location: Berkshire, Reading
Job type: Permanent
Employment Type: Employer
Contact: Adam Tarsh
Sector: FMCG
Category: Market Research Jobs, Marketing and Sales Jobs, Trade Marketing Jobs, Category Management Jobs
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Senior Category & Insights Manager – FMCG
c.£70K-75K + Car Allowance + Bonus
West of London
TL884813

Head west of London for this exciting opportunity to drive the category strategy agenda across all channels and brands for this major consumer goods business with a portfolio of global and local jewel brands.  As a strategic business partner to the brand marketing and business leadership teams, you will ensure that clear, ambitious category strategies & visions are central to the business; using insights to develop shopper marketing and activation tactics; identify white space opportunities that drive incremental growth and strengthen retailer relationships.

Key responsibilities:

  • Influence senior management to ensure that category strategy plays a leading role in the development of brand and commercial strategy
  • Create implement, and maintain compelling category visions, growth drivers and category strategies aligned to global strategies
  • Identify category development, shopper marketing and brand activation tactics that can be developed and delivered by the commercial, brand and shopper marketing teams
  • Managing and developing a small team of insight specialists ensuring they have the right technical training and skills in place
  • Develop the annual insights plan, working with relevant teams across the business to identify key issues and areas for exploration
  • Manage the relationship with major insight/continuous agency contacts including the annual budget

Ideal Candidate

With a robust background in category management or consumer/shopper/category insights, you’ll be looking for the next big challenge.  You’ll have a solid grasp of the UK market, with an understanding of major retail and trade channels and will be looking for a new challenge in which to truly show your flair and get some solid achievements under your belt.  In what is a dynamic and busy environment, strong commercial acumen, team leadership and stakeholder management skills are all essential.  

If you are excited by this role and up to the challenge, please contact Adam Tarsh at The Tarsh Partnership now.

Senior Category & Insights Manager – FMCG
c.£70K-75K + Car Allowance + Bonus
West of London
TL884813

Head west of London for this exciting opportunity to drive the category strategy agenda across all channels and brands for this major consumer goods business with a portfolio of global and local jewel brands.  As a strategic business partner to the brand marketing and business leadership teams, you will ensure that clear, ambitious category strategies & visions are central to the business; using insights to develop shopper marketing and activation tactics; identify white space opportunities that drive incremental growth and strengthen retailer relationships.

Key responsibilities:

  • Influence senior management to ensure that category strategy plays a leading role in the development of brand and commercial strategy
  • Create implement, and maintain compelling category visions, growth drivers and category strategies aligned to global strategies
  • Identify category development, shopper marketing and brand activation tactics that can be developed and delivered by the commercial, brand and shopper marketing teams
  • Managing and developing a small team of insight specialists ensuring they have the right technical training and skills in place
  • Develop the annual insights plan, working with relevant teams across the business to identify key issues and areas for exploration
  • Manage the relationship with major insight/continuous agency contacts including the annual budget

Ideal Candidate

With a robust background in category management or consumer/shopper/category insights, you’ll be looking for the next big challenge.  You’ll have a solid grasp of the UK market, with an understanding of major retail and trade channels and will be looking for a new challenge in which to truly show your flair and get some solid achievements under your belt.  In what is a dynamic and busy environment, strong commercial acumen, team leadership and stakeholder management skills are all essential.  

If you are excited by this role and up to the challenge, please contact Adam Tarsh at The Tarsh Partnership now.

Apply

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