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about 1 month ago
Blue Pelican
Salary band: £25k - £30k
Location: London
Job type: Permanent
Experience: Any or N/A
Contact: Colin Doree
Sector: Marketing Agency
Category: Direct Marketing Jobs

Role: Senior CRM Executive – loyalty marketing
Location: London, Central
Salary: £28,000 to £32,000 (based on experience)
Benefits: 10% bonus and pension


What do points make?

If you’ve just said ‘prizes’, you’re on the wrong theme for this role.

No, in this instance points make loyal customers. Since you will be joining what’s probably the UK’s premier loyalty rewards company.

Your remit will be to oversee the creation and execution of campaigns to a massive customer base. Looking to stimulate both the collection and spend of points through one of the programme’s bigger member accounts. Driving loyalty benefits and reinforcing the value of loyalty rewards their customers.

Since you’ll be aligned to a big account, this client will be your sole focus. Building relationships with client stakeholders, through pretty much daily interactions. As you work together to shape out and define campaign needs, promote opportunities based on an appreciation of client objectives, coupled with the access and channels this loyalty programme gives them. In a role which not only handles campaign creation and execution. But also articulating back campaign performance metrics and learnings too in order to shape future actions.

They’re just about to kick off planning for 2020 too. If end up joining them before the end of the year, you will have the opportunity to help shape what next year’s programme with this client looks like. With things like the offer calendar, and how things aligns with key tactical and promotional trading periods like Easter, Black Friday and Christmas look like too.

In addition to the client stakeholders, you will be working in conjunction with a pretty robust internal team made up of marketing, data and insight, ecommerce and offers teams. All working together to ensure client campaigns are well developed, executed and measured.


Well, the reason this role arose is through internal promotion. Which, to be fair, is something of a theme with this organisation. As the line manager you will be reporting to has themselves been promoted just a few months ago from another part of their business into a managerial role.

They’re a big firm with a lot of different accounts as part of this loyalty programme. This will afford plenty of scope and opportunity for you in you career, if you’re serious about wanting a career in customer loyalty marketing.


  • Direct Marketing campaign management experience, with experience within multi-channel environments ideally – e.g. In-App, email, direct mail, etc.
  • An understanding and interest in loyalty marketing space
  • Experience welcome from agency or client side environments. But must be able to demonstrate the appropriate stakeholder management skills you’d associate with working agency side – e.g. handling complex relationships, able to build good working relationships
  • A tenacity and motivation to get things done, and done well.
  • Able to live and work in the UK without the need for sponsorship


For further information please contact:

Colin Doree
Managing Consultant

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