If you just like to turn handles of well-oiled CRM programmes, this isn't the role for you.
However if you looking for an opportunity which is aligned to both building and implementing a new CRM programme. Owning both the strategy behind it and overseeing its implementation and operational delivery. This is going to be the role for you.
This will be a multi-channel CRM programme on behalf of a high-profile fashion and retail operation.
They're completely overhauling their CRM programme. Looking to introduce new channels, diversifying how they communicate and engage their consumer. Putting them at the heart of thinking, resulting in more than just promotional offer communications.
This will be your baby to run with. Completely evolving their thinking and overseeing its operational delivery.
They've run tests on direct mail as a new channel and are looking to scale this.