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9 months ago
Blue Pelican
Salary: £45000 - £55000 per annum + Excellent benefits & t
Location: UK, London, South East
Job type: Permanent
Business sector: Both
Contact: Kate McDermott
Sector: Agency
Category: Analysis Jobs

SENIOR DIGITAL ANALYST

** Digital Advertising Agency **

CLIENT & ROLE

The role sits within a team of 30 people, which is the UK data and insights function for a global automotive manufacturer. This is broken down into data strategy, BI and reporting, web analytics and data science. The client are looking to make a huge step change through employing bleeding edge technology to improve their personalised approach to customer marketing, and this is where this role comes in.

We are looking for someone with experience in Adobe Analytics who has a problem solving approach to analysis. You will need to be proactive in your work, constantly identifying ways to improve the client's digital media campaign and website performance. There is another Digital Analyst in the team who looks after all the tagging work, so there won't be any need to cove this, instead you will work alongside them to own the delivery of digital insights.

SALARY - £45k - £55k plus benefits & training and development opps


LOCATION -
CENTRAL LONDON

SKILLS REQUIRED

  • Educated to degree level in a numerate or marketing related subject
  • Experience in web / digital analytics measuring digital campaign performance and customer activities across websites; either as a sole focus or as a part of a wider digital marketing role
  • Enthusiastic, 'can-do' attitude with solutions focused approach to work - can think beyond the brief and work in partnership with stakeholders
  • Skilled in using Adobe Analytics for analysis

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