As the Senior Digital Analytics Manager, you will be leading a team of 6, overseeing the company's digital analytics programme which is made up of behavioural analysis and insight, conversion optimisation as well as reporting.
This is a great opportunity if you're looking to shift the balance of your remit from majority hands-on with some management/strategic aspects to one that's principally oriented towards management and strategic direction setting.
Your remit will be to set the tone and direction for your team. The balance is circa 80% leadership, stakeholder engagement and team management and 20% hands-on analytics work. So you will need to have experience of working with various web analytics tools (ideally Adobe Analytics) to be effective in helping to nurture, develop and problem solve for your team.
Your key stakeholders will sit with the company's digital function. This is a large team of circa 100+ people, sitting across ecommerce, product and propositions, digital performance and customer experience.
You will be initial gatekeeper for the various requests for data and insight coming into the team. Challenging where appropriate to ensure the right questions are being asked, so analytics projects will achieve the right output - being powerful insights, able to achieve meaningful business impact and drive fact-based decision making.
Projects will cover the full spectrum of analytics delivery, including ad-hoc and regular requests for insight - looking at opportunities to automate these as well as promote self-service capabilities. Rapid insight projects, as well as the longer-term complex, strategic and multi-disciplinary projects too.
About the company
They're one of the UK's biggest employers and a household name in the telecoms and media market. Their data and insight function provides the business with critical understanding about their customers across all consumer product sets. They typically analyse behavioural patterns and usage data. Looking for key trends and killer insights which can help shape products, propositions, all customer marketing efforts, their ecommerce capabilities, digital service offerings and also where the business is investing in order to innovate.
This unit has also been responsible for shaping multi-billion pound investment strategies. So you can find your work having a significant material impact on the success of the firm.
If you like what you've read so far, why not apply to find out more and have a conversation?
Role: Senior Digital Analytics Manager
Location: London (Central)
Salary: £60,000 to £70,000 (this figure includes the car allowance)
Benefits: ~20% bonus, pension, healthcare, life assurance, etc.
For further information please contact:
Managing Consultant - Blue Pelican Marketing