A talented Senior Digital Executive is needed to play a pivotal role in the success of the BD and marketing team of a leading accountancy firm.
The role holder will develop, lead and constantly evaluate the firm's digital strategy in order to ensure it is delivering qualified leads to the BD and Head of Sales as well as meeting other brand awareness and communications objectives. You will be tasked with ensuring that the firm is seen as cutting edge from a digital marketing perspective, in line with the firm`s commitment to innovation, and that digital activity is delivering both key messages to target audiences and qualified leads relevant to the firm`s target markets. The successful candidate will develop and execute a digital marketing strategy in line with the firmwide BDM strategy, evaluating and reporting on its success for the Executive Board, and advising on all aspects of digital marketing across the BDM team and the wider firm. The Senior Digital Executive's responsibilities will include campaign management and evaluation, website management across three sites, advising on and managing social media accounts, developing the firm`s intranet site and managing video channels.
You will have previous experience of working as a digital marketer in a performance driven environment, preferably an accountancy practice, to include experience of managing co-ordinated, firmwide digital campaigns and of clearly demonstrating the link between digital activity and return on investment. It is essential that applicants have strong experience in WordPress, Google Analytics, AdWords, CRM systems and Act-on marketing automation and are proficient LinkedIn and Twitter users. The Senior Digital Executive will also be a proactive, team player with a positive attitude, a hunger to learn and a determination to deliver.
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