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Posted 25 days ago
4 days until close
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Location:
Job type:
Permanent
Sector:
Marketing Agency
DESCRIPTION

Amazon’s Prime Video is an on-demand video entertainment service that offers customers the greatest choice in what to watch. From popular Amazon Originals such as Jack Ryan, Hanna, The Grand Tour, American Gods and the Golden Globe winning The Marvelous Mrs. Maisel, to our recent live sports offering including 86 tennis tournaments, the US Open and Premier League games exclusively for Prime Customers. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team work in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
We’re looking for a direct marketing leader with expertise across multiple channels who is endlessly curious about experimenting with new approaches and building new channels. You’ll be a creative and strategic thinker whose operational excellence translates into impactful and flawless marketing.
You’ll have the opportunity to conceptualize, execute and optimise Prime Video direct marketing campaigns via direct mail, email and push with a particular emphasis on amplifying the impact of our Sporting rights and supporting Europe-wide acquisition and engagement campaigns.
You’ll always be looking round corners for our customers, identifying avenues to reach our customers with the right message at the right time. You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big.
You will have demonstrable expertise in driving data-driven direct marketing strategy as well as campaign execution end-to-end including writing copy and directing creative asset creation. You will have shown you are able to work in a dynamic and ambiguous environment and can deliver results at pace.

Key Accountabilities:
· Deliver key customer lifecycle programs to deliver a step change in engagement and activation
· Continually optimise existing and new campaigns
· Own campaigns from end to end – manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting
· Engage with Sport marketing teams to create and execute a direct marketing plan to showcase our live sports content and drive acquisition and engagement, supported by a continuous, meticulously planned and documented testing plan
· Ensure campaigns are executed to the highest standard, on time and on budget
· Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
· Deep dive analysis working with BI to understand campaign performance
· Work closely with other marketing channels within Amazon to ensure key launches and partnerships are supported
· Identify campaigns for automation and drive these through to completion with the relevant tech teams

BASIC QUALIFICATIONS

· A degree level graduate or equivalent achievement
· Strong and resourceful problem-solver in a varied and fast-paced environment
· Excellent written English and presentation skills
· Commitment to quality and accuracy
· Excellent organizational skills
· Confidence in written and verbal communication, to all levels of management
· Ability to learn and adapt quickly
· Ability to prioritize workload and meet deadlines
· Advanced experience of analytical tools

PREFERRED QUALIFICATIONS

· Content creation for push and email campaigns including copywriting
· Background in strategic planning and execution of holistic direct marketing campaigns
· Background in marketing a global offering with a targeted localized approach
· Project management skills
Please submit your application in English.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on objective criteria including your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all sections of society irrespective of colour, race, religion or belief, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to this recruitment process.
DESCRIPTION

Amazon’s Prime Video is an on-demand video entertainment service that offers customers the greatest choice in what to watch. From popular Amazon Originals such as Jack Ryan, Hanna, The Grand Tour, American Gods and the Golden Globe winning The Marvelous Mrs. Maisel, to our recent live sports offering including 86 tennis tournaments, the US Open and Premier League games exclusively for Prime Customers. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team work in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
We’re looking for a direct marketing leader with expertise across multiple channels who is endlessly curious about experimenting with new approaches and building new channels. You’ll be a creative and strategic thinker whose operational excellence translates into impactful and flawless marketing.
You’ll have the opportunity to conceptualize, execute and optimise Prime Video direct marketing campaigns via direct mail, email and push with a particular emphasis on amplifying the impact of our Sporting rights and supporting Europe-wide acquisition and engagement campaigns.
You’ll always be looking round corners for our customers, identifying avenues to reach our customers with the right message at the right time. You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big.
You will have demonstrable expertise in driving data-driven direct marketing strategy as well as campaign execution end-to-end including writing copy and directing creative asset creation. You will have shown you are able to work in a dynamic and ambiguous environment and can deliver results at pace.

Key Accountabilities:
· Deliver key customer lifecycle programs to deliver a step change in engagement and activation
· Continually optimise existing and new campaigns
· Own campaigns from end to end – manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting
· Engage with Sport marketing teams to create and execute a direct marketing plan to showcase our live sports content and drive acquisition and engagement, supported by a continuous, meticulously planned and documented testing plan
· Ensure campaigns are executed to the highest standard, on time and on budget
· Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
· Deep dive analysis working with BI to understand campaign performance
· Work closely with other marketing channels within Amazon to ensure key launches and partnerships are supported
· Identify campaigns for automation and drive these through to completion with the relevant tech teams

BASIC QUALIFICATIONS

· A degree level graduate or equivalent achievement
· Strong and resourceful problem-solver in a varied and fast-paced environment
· Excellent written English and presentation skills
· Commitment to quality and accuracy
· Excellent organizational skills
· Confidence in written and verbal communication, to all levels of management
· Ability to learn and adapt quickly
· Ability to prioritize workload and meet deadlines
· Advanced experience of analytical tools

PREFERRED QUALIFICATIONS

· Content creation for push and email campaigns including copywriting
· Background in strategic planning and execution of holistic direct marketing campaigns
· Background in marketing a global offering with a targeted localized approach
· Project management skills
Please submit your application in English.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on objective criteria including your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all sections of society irrespective of colour, race, religion or belief, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to this recruitment process.
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