Senior Insight Analyst
** Digital Marketing Effectiveness **
In this Senior Insight Analyst role you will be working for an integrated agency who deliver all research, campaigns, media planning & buying creative, website management and database marketing for this global automotive manufacturer. You are responsible for providing insights around digital media campaign performance, building a variety of reports and delivering actionable insights on customer behavior to improve media targeting.
Working with data from TV, radio and social media channels, as well as classic customer, market research, transactional and launch data you will be part of an established Data Team working with a global automotive client.
The client are making a huge step change through employing bleeding edge technology to improve their personalised approach to customer marketing, and this is where this new role comes in.
Technically all your data will be fed through from Adobe, Facebook, the Google stack and DoubleClick, and you will be using mainly Adobe Analytics for analysis of digital media marketing campaigns. You will in turn be presenting on a monthly basis to the Head of Marketing advising on campaign performance, so your presentation skills need to be top notch!
If you don't have experience with Adobe Analytics, TRAINING will be provided, so a great opportunity to diversify and up skill here!
Recent example projects;
This client have recently launched their online sales platform, so you will be looking at how the conversions are working and linking this to other media.
This client have also recently launched their 48 hour test drive, which tripled their leads - so you would also be analysing the performance of this and how this relates to the website, what drove this activity?
This is an amazing opportunity for either an experienced digital media insight analyst looking to embed themselves in the modern world of digital media and advertising.
POSITION - Senior Insight Analyst
LOCATION - London
SALARY - £50k - £55k plus excellent benefits
For further information or to apply please contact:
Managing Consultant - Blue Pelican Marketing