3 months ago
Market Research Manager
Location: High Wycombe, UK
Pay Grade : 30
At Janssen, we are dedicated to addressing and solving some of the most
important unmet medical needs of our time in oncology, immunology,
neuroscience, infectious diseases and vaccines, and cardiovascular and
metabolic diseases. Motivated by our dedication to patients, we bring creative
products, services and solutions to people throughout the world. Janssen is a
for more information.
To work alongside the Business Analytics team to provide integrated
business insight to the brand team and Company, leading to informed and robust
business decisions, delivering actionable recommendations and contributing to
Commission research to provide customer and market insights for UK brand
teams to develop strategy and plans and assess effectiveness of promotional
effort. For nominated brand or therapy area, commission and co-ordinate primary
market research to deliver insights and recommendations based upon the
integration of all relevant data sources.
Core Market Research deliverables
market and competitor intelligence and provide market and customer insight and
communicate recommendations to brand teams and senior leadership with an
appropriate level of detail.
CVT/Functional Network Engagement
brand MR plans and manage MR budgets for UK in conjunction with the CVT to
reflect the evolving needs of the business.
as functional lead for market research within the CVT, proactively delivering
objective analysis and constructive engagement
with BI functional network (Business analytics, EMEA) to consolidate insights
from multiple data sources and leverage EMEA wide research for use in the UK
* UK PRP
approval and enabling local teams to benefit from Global/EMEA research results
that all MR taking place in the UK is conducted according to all relevant codes
of conduct and SOPs. This includes all Global and EMEA projects, plus MR
originating from other departments eg HEMAR, Communications etc that requires
approval by PRP. All projects to be
fully approved and fully documented in a timely manner – 100% compliance is
required with no deviations.
Documentation to be ‘audit ready’ at all times
Ad Hoc projects/MR consultancy
primary MR, write clear and comprehensive briefing documents, make final
selection of agency based on cost, value, methodology and expertise, manage
projects to deliver research on time and to budget
companywide market research projects and/or be the subject matter lead for the
UK (for example for compliance, in-call effectiveness, EMEA trackers) in
addition to brand related responsibilities
MR support to customers (eg HCPs, Trusts, Patient Advocacy Groups) on an ad-hoc
basis in alignment with the CVT and Patient Engagement & Advocacy Managers
This role may have direct reports where
required by the department & in line with development plans
* BHBIA AER Reporting (annual)
and BHBIA Legal & Ethical Guidelines certificates (annual)
* Knowledge of British Healthcare
Business Intelligence Association, Framework for Market Research.
* Knowledge of appropriate
agencies suited to specific market research.
* Technical knowledge about
market research; qualitative, quantitative, questionnaire design, bias, sample
size, appropriate technique to achieve research objectives.
* Knowledge of compliance
requirements for UK market research projects
Johnson and Johnson are an equal opportunity employer.
United Kingdom-England-High Wycombe-
Janssen Cilag Ltd. (7360)