6 months ago
Senior Marketing Activation Manager
About the Role:
The Senior Marketing Activation Manager leads all brand & marketing activity together with the team for Asia & MEA. The marketing function needs to act as a brand owner for the relevant territory covering all aspects of marketing. The Senior brand activation manager is responsible for delivery of all brand activation activities within the territory.
The role directly partners with the commercial team and functions, as the link between the global marketing team (brand development) and the local sales and distributor teams.
The Senior brand activation manager has a leadership role within the marketing team and will ensure we continue growth from our market approach (with sales), and we co-develop our in-market plans with distributors.
The priorities of the role are linked to the International BI’s vision, with focus on our “global premium” and “adult socializing” brands, Mathieu Teisseire, London Essence Company, and Britvic Mixers.
Strategy and implementation
Team and Business Unit Leadership
Knowledge, Skills & Experience Required:
Applicant will be able represent our brands in International markets and towards International customers with confidence, passion and enthusiasm
Demonstrate success in Brand Management, and/ or Marketing Activation within an FMCG and on-trade environment
Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of marketing activities within your assigned territories
Ability to travel in AP-MEA region and hold a valid passport (and visa if applicable) to do so
Great communication skills (English; written and verbal) both internally and across the world.
Proven track record to drive implementation with focus on execution
Experience working on prestige brands is preferred
Experience within PR (influencer marketing, events, social media) is preferred
Up-to-date with latest trends and best practices in the drinks industry
We’re committed to providing equal opportunities to all applicants and employees – in fact this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.