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26 days ago
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Senior Marketing Campaign Analyst


Better Placed - Marketing People
Salary: £40000 - £47000 per annum
Location: Leeds
Job type: Permanent
Business sector: Both
Contact: Alec Wann
Sector: Finance
Category: Analysis Jobs
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Senior Marketing Campaign Analyst

Better Placed are on the look out for an experienced senior marketing analytics specialist to join a national organisation to help lead their marketing campaign analytics function to increase customer engagement & maximise ROI through manipulating and presenting data. This is a data driven role with extensive usage of SAS & analytical techniques required to succeed.

Accountabilities:

  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
  • Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings
  • Drive the automation of current SAS processes to increase efficiency's and support a zero-error culture within the wider analytical community
  • Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
  • Delivery and evolution of campaign analysis to understand business and commercial impact
  • Lead the digital evolution of the business and drive the digital analytics agenda.

Prior experience using analytical tools such as SAS/ SQL / Python/ Salesforce are essential to be successful in this role - further to this experience working within a regulated environment would be beneficial but not essential. On offer is the chance to join a great business within a senior analyst role, the business have a great culture and with some really excited partnerships being acquired on a yearly basis. If you're are DATA GURU with the ability to interpret and re-shape data to then present back to stakeholders to increase ROI then please get in touch to discuss further.

Senior Marketing Campaign Analyst

Better Placed are on the look out for an experienced senior marketing analytics specialist to join a national organisation to help lead their marketing campaign analytics function to increase customer engagement & maximise ROI through manipulating and presenting data. This is a data driven role with extensive usage of SAS & analytical techniques required to succeed.

Accountabilities:

  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
  • Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings
  • Drive the automation of current SAS processes to increase efficiency's and support a zero-error culture within the wider analytical community
  • Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
  • Delivery and evolution of campaign analysis to understand business and commercial impact
  • Lead the digital evolution of the business and drive the digital analytics agenda.

Prior experience using analytical tools such as SAS/ SQL / Python/ Salesforce are essential to be successful in this role - further to this experience working within a regulated environment would be beneficial but not essential. On offer is the chance to join a great business within a senior analyst role, the business have a great culture and with some really excited partnerships being acquired on a yearly basis. If you're are DATA GURU with the ability to interpret and re-shape data to then present back to stakeholders to increase ROI then please get in touch to discuss further.

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