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4 months ago
Better Placed - Marketing People
Salary: £40000 - £47000 per annum
Location: Leeds
Job type: Permanent
Business sector: Both
Contact: Alec Wann
Sector: Finance
Category: Analysis Jobs

Senior Marketing Campaign Analyst

Better Placed are on the look out for an experienced senior marketing analytics specialist to join a national organisation to help lead their marketing campaign analytics function to increase customer engagement & maximise ROI through manipulating and presenting data. This is a data driven role with extensive usage of SAS & analytical techniques required to succeed.

Accountabilities:

  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
  • Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings
  • Drive the automation of current SAS processes to increase efficiency's and support a zero-error culture within the wider analytical community
  • Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
  • Delivery and evolution of campaign analysis to understand business and commercial impact
  • Lead the digital evolution of the business and drive the digital analytics agenda.

Prior experience using analytical tools such as SAS/ SQL / Python/ Salesforce are essential to be successful in this role - further to this experience working within a regulated environment would be beneficial but not essential. On offer is the chance to join a great business within a senior analyst role, the business have a great culture and with some really excited partnerships being acquired on a yearly basis. If you're are DATA GURU with the ability to interpret and re-shape data to then present back to stakeholders to increase ROI then please get in touch to discuss further.

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