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6 months ago
BMS Performance
Salary: £28000.00 - £30000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Event Marketing Jobs, Sports Marketing Jobs, Digital Marketing Jobs, SEO and PPC Jobs
  • Senior Marketing Executive role sitting in a wider department of 50 people
  • Consumer marketing targeting with products that operate in the Ski, Snowboard and Travel sectors
  • Get involved with TTL marketing activity - email, social, digital, out-of-home (OOH)
  • Market two leading consumer exhibitions that attract over 30,000 visitors

The role: The Senior Marketing Executive position reports directly to the Head of Consumer Events Marketing and has the opportunity to become a Marketing Manager within 12-18 months. The Senior Marketing Executive will have ownership of running the marketing campaigns for the consumer events with minimal input from the Head of Marketing. The company have centralised digital, design, CRM, research, analytics and content teams that the role holder will have access to maximise campaign effectiveness. The role holder will take ownership of a full 360-degree marketing campaign that will involve email, social, digital, PR, OOH and other advertising. The successful candidate must have an innate drive to succeed, infectious personality and willingness to both work independently and as part of a large matrix structure. This is a great opportunity for someone with previous consumer event experience to take a step up in a well-known media organisation.

Responsibilities for the position of Senior Marketing Executive include:

  • Work closely with the Head of Marketing to create a winning marketing strategy for these two consumer exhibitions
  • Attend the exhibitions to see first-hand what works, not works, speak to visitors, exhibitors and sponsors to gain insights
  • Forging internal stakeholder relationships with the digital team, designers, CRM, research, analytics, content, sales and operations teams
  • Instilling a data-driven marketing approach
  • Running multi-channel marketing campaigns including email, social, digital, PR, OOH and other advertising
  • Running regular customer and competitor analysis to continue to develop and improve the understanding and success of the events portfolio
  • Regularly analysing overall channel and campaign performance to enable changes to push success

Requirements for the role of Senior Marketing Executive:

  • Worked for a consumer events/media brand
  • Proven success of driving consumer attendance to events
  • Clear understanding of the latest marketing techniques including above-the-line activity
  • Have excellent copywriting experience
  • Be a data-driven, analytics first marketer
  • Enthusiastic personality with drive to succeed
  • Interest in Ski, Snowboarding, Travel would be beneficial

The Company: This world-renowned media owner has multiple product lines that contribute to the overall success of the business. This role sits within their consumer events division, which is one of the growth areas of the business over the next 3-5 years. The division is looking for an experienced consumer events marketer who will be ready to step up to a Marketing Manager within 12-18 months.

The Package for Senior Marketing Executive:

  • Salary: £28,000-31,000
  • Bonus structure (10% of basic salary)
  • Great office location
  • Wide ranging benefits

Location: The position of Senior Marketing Executive is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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