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6 months ago
BMS Performance
Salary: £25000.00 - £28000.00 per annum
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B, Marketing & PR
Category: Account Management Jobs

The Role: This is a great opportunity for an ambitious Senior Marketing Executive to own the marketing strategy and end to end campaign management for a range of events in the public sector. The successful candidate will support the new Head of Marketing in defining a campaign strategy and marketing channel tactics. The objective is to grow and develop the paid visitor attendance for a portfolio of conference-led events. The successful candidate will have had experience of working in an events marketing role, experience of a broad range of channels (email, social - paid and organic, web, advertising), and experience of positively affecting campaigns. The Senior Marketing Executive will be a talented copywriter and want to teach, develop and lead more junior marketers.

Responsibilities:

  • Responsible for creating and developing a delegate acquisition strategy for a range of conferences
  • Development and implementation of email marketing campaigns
  • Working with the new Head of Marketing to be an advocate for wider marketing channel activity (social, paid advertising, web, content)
  • Liaising with key stakeholders and reporting to them on campaign successes
  • Writing tailored marketing copy
  • Analysing and reporting on the effectiveness of marketing campaigns

Requirements:

  • Knowledge of full-mix marketing activities
  • Experience working in a B2B events marketing role
  • Strong email marketing experience (with HTML experience a plus)
  • A relevant marketing degree
  • Be career driven with a positive attitude
  • Be able to work under pressure and to deadlines
  • Exceptional copywriting capabilities
  • Understanding of website and CMS systems

The Company: This media and events business are the market leaders within their sector. Targeting the public sector, this growing organisation is looking to expand its marketing department and this is a great chance for a Marketing Executive to take their next step on the career ladder.

The Package for Senior Marketing Executive:

  • Salary: £25,000-28,000
  • Excellent company Benefits

Location: The position of Senior Marketing Executive is based in Central London.

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