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6 months ago
Centaur Media
Location: UK
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
PURPOSE

This tactical role is responsible for developing and managing audience generation activity across various products within the portfolio. They plan and execute a wide variety of marketing campaigns and ensure the implementation and fulfillment of each campaign within budget and on schedule. The Senior Marketing Executive is responsible for maintaining and developing events attendance for the brands they manage, through online and offline methods (print and online advertising, email marketing, direct mail campaigns, social media and emerging channels). They must also develop effective relationships with relevant third parties to realise the full potential of cross-media strategies.

KEY ACCOUNTABILITIES

•Plans marketing activity and fulfils all marketing campaigns to deadlines and within budget

•Writes and edits high quality, compelling copy, which is accurate and grammatically correct, making sure that all printed and online communications demonstrate the defined value proposition for the brand

•Manages marketing budgets for their brands, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes, escalating issues where appropriate

•Develops and maintains all relevant collateral and brand communication programmes to support marketing campaigns and produce compelling and creative copy

•Assesses, monitors and improves marketing efficiency by conducting regular analysis of marketing KPI’s, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns

•Provides regular status to key contacts (Marketing, Data and Customer Services) on progress and potential concerns relating to promotional activity and general workload

•Develops strong relationships with key stakeholders (Senior Marketing team, Centaur IQ team and other key brand stakeholders) to ensure marketing activity is fully aligned with business needs

Behaviours and Knowledge

•Good understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management

•Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities

•Ability to think ‘outside the box’ to deliver innovative marketing campaigns that achieve audience objectives

•Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications

•Strong analytical skills and awareness of online and digital platforms

•Outstanding interpersonal skills with a gift for developing strong working relationships with internal stakeholders and relevant third parties, generating credibility, trust and respect throughout all interactions

•Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

Success Measures

•Develops compelling brand propositions for each brand product to ensure all agreed targets are achieved

•Devises and implements successful integrated marketing campaigns, using a full marketing mix to deliver agreed targets

•Delivers high quality marketing materials requiring minimal edits/amendments which align with the value proposition for each of their defined products

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