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3 months ago
BMS Performance
Salary: £30000.00 - £35000.00 per annum + bonus and great
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Marketing Executive
  • Company that has secured recent investment to take them forward
  • B2B Technology product that integrates multiple data/information streams
  • Targeting multiple vertical sectors and customer personas
  • Flexible workspace and working environment

Job role:

This is a new role within the London office of this growing US-headquartered technology business. The London office set up two years ago, now has 16 permanent members of staff (200 across the company) and is looking to grow further still in 2019.

The Senior Marketing Executive will report to the Marketing Manager and join a wider team of four marketers. The team is involved with all aspects of marketing and the Senior Marketing Executive will contribute to creating content (whitepapers, thought-leadership, blogs etc), generating leads for the sales team (integrated digital marketing campaigns - SEO, PPC, email automation via Pardot), and work with key clients to support their internal marketing communications.

Day to day responsibilities:

  • Support the businesses new technology integration - new website launch with ecommerce/self-serve function; salesforce CRM platform, Pardot marketing automation
  • Disseminate technical content to write, create, and curate marketing content (whitepapers, thought-leadership, blogs, infographics)
  • Run integrated marketing campaigns to drive quality website traffic (SEO, PPC) to help generate marketing qualified leads to the sales team
  • Utilise the new marketing automation platform (Pardot and Salesforce) to set up lead nurture campaigns
  • Help support the business attendance at key trade shows - logistics, operationally and marketing
  • Set up a new series of mini-events that the business will set up and own, to better engage with prospects and customers
  • Help the business develop their analytical first marketing approach - testing, analyse and improve campaigns
  • Speak to, and work closely with, customers to set up an internal communications strategy to encourage clients' usage and retention strategy

To be considered for the role of Senior Marketing Executive, you must have:

  • Experience working in a B2B technology/SaaS organisation
  • An understanding and passion for technology
  • Excellent copywriting skills and have written marketing content
  • Worked with email marketing automation tools
  • Digital marketing skills - SEO/SEM
  • Experience of generating leads for a sales team
  • Great interpersonal skills

The company:

B2B data and technology business that has been around for 20 years. The technology allows any business to acquire, integrate, and enrich multiple data sources to allow a single-point data stream. The company is headquartered in New York and has their sales and marketing kick-off every year in New York. The business opened their London office in 2017 and have now got 16 permanent staff in a flexible working space in Central London. The business is looking for people who are self-starters, bright and have a desire to work hard.

The Package for Senior Marketing Executive:

  • Salary: £30,000-35,000 + Bonus + Benefits

Location: The position of Senior Marketing Executive is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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