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5 months ago
Centaur Media
Location: UK
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
ABOUT OYSTERCATCHERS

Oystercatchers is an industry-leading management consultancy who specialise in accelerating marketing performance. We are a company immersed in both the agency and brand worlds and are passionate about both. We work with some of the world’s largest brands and some of the most creative agencies, with both sides rightly having high expectations of our level of understanding of each of their businesses and genuine sensitivity to their craft and brilliance in creativity.

Personality and attitude are paramount – we are looking for a team player who is smart, creative and nice, and hits the ground running from day one. Enthusiasm for the Marketing, Advertising and Media industry is essential.

In 2017, Oystercatchers was bought by Centaur Media plc, one of Britain’s most inspiring and innovative business information and insight companies. Centaur Media is headquartered in London and has 600 people with operations in the US and Asia. Its portfolio of influential businesses are anchored in digital technologies, expert content and insight, and engaging events. The companies/brands within the Centaur network include – Econsultancy, Marketing Week, Creative Review, Design Week, Festival of Marketing, Masters of Marketing Award and Celebrity Intelligence

PURPOSE

This role is responsible for developing and managing audiences across the Oystercatchers offer. They plan and execute a wide variety of marketing campaigns and ensure the implementation and fulfillment of each campaign within budget and on schedule. The Senior Marketing Executive is responsible for maintaining and developing events attendance for the brands they manage, through online and offline methods (print and online advertising, email marketing, direct mail campaigns, social media and emerging channels). They must also develop effective relationships with relevant third parties to realise the full potential of cross-media strategies.

KEY ACCOUNT ABILITIES

* Develop and manages audiences for Oystercatchers events, driving events attendance in accordance with budget targets and agreed KPI’s

* Plans marketing activity and fulfills all marketing campaigns to deadlines and within budget

* Manage marketing budgets, ensuring forecasts are regularly updated, correctly allocated and not overspent, and plans for contingencies and budget changes, escalating issues where appropriate

* Manages and develops databases, in partnership with the Club Marketing Manager, for all audience marketing activity ensuring data is collected to best practice guidelines, guaranteeing the integrity of the database in terms of data quality, data protection compliance, and auditing requirements

* Operates as the brand manager; issuing brand guidelines which are in line with Centaur expectations, and applies them in all marketing communications

* Develops and maintains all relevant collateral and brand communication programmes to support marketing campaigns and produce compelling and creative copy

* Assesses, monitors and improves marketing efficiency by conducting regular analysis of marketing KPI’s, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns

* Develops a deep understanding of the audiences and markets in which Oystercatchers competes, identifying key competitors and monitoring audience and marketing activity

* Supports product development by identifying opportunities for growth and identifying other initiatives to strengthen and improve the competitive position of the business

* Manages the marketing of new and existing brand extensions, including webinars, surveys, reports, bespoke events, online platform, awards etc

* Develops strong relationships with key stakeholders (Oystercatchers Management team) to ensure marketing activity is fully aligned with business needs

* Implements and improves, when appropriate, core operational marketing processes to ensure consistency

* Effectively manages, motivates, trains and appraises team members; delegating projects as appropriate and ensuring on time and on budget delivery

Behaviours and Knowledge

* Advanced understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management

* Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities

* Ability to develop a deep understanding of audience and products

* Ability to think ‘outside the box’ to deliver innovative marketing and product solutions that drives revenue and audiences

* Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications

* Copy writing, proof reading skills and attention to detail

* Strong analytical skills and awareness of online and digital platforms

* Outstanding interpersonal skills with a gift for developing strong working relationships with internal stakeholders and relevant third parties, generating credibility, trust and respect throughout all interactions

Success Measures

* Develops compelling brand propositions for each brand product to ensure all agreed targets are achieved

* Develops audience engagement strategies through improved market intelligence and data that drive growth and increase revenue

* Devises and implements successful integrated marketing campaigns, using a full marketing mix to deliver agreed targets

* Ensures optimal audience volumes are achieved on all brand products

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