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3 months ago
BMS Performance
Salary: Up to £38489.00 per annum + Additional benefits
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B
Category: Marketing Executive

The Role of Senior Marketing Executive:

This international, medical intelligence organisation is looking for a Senior Marketing Executive to drive an increase in new client leads and improve existing subscriber retention rates. The Senior Marketing Executive will provide marketing support for the careers and recruitment portfolio specifically targeting the global healthcare vertical. The business requires a Senior Marketing Executive who has experience of running complex, B2B, integrated, content-lead marketing campaigns. The role holder will be expected to utilise email marketing techniques, social media, paid search) and direct mail to help achieve the business goals. The Senior Marketing Executive role will report to the Senior Marketing Manager and sit within a wider team of 20.

Responsibilities for the position of Senior Marketing Executive:

  • Supporting the Senior Marketing Manager in creating the marketing strategy
  • Budgeting and forecasting for campaigns
  • Executing B2B integrated marketing campaigns to drive leads for the sales team
  • Working with marketing technologies (Adestra, Salesforce, Google Analytics)
  • Working closely with the external design agency
  • Analysing and reporting on all marketing activity to improve overall campaign performance
  • Attending customer events and building an event calendar
  • Creating and maintaining external stakeholder relationships

To be considered for the role of Senior Marketing Executive you must have:

  • Relevant experience in a B2B marketing role with a focus on generating leads
  • Minimum 3 years' experience
  • Experience working in a publishing, recruitment, or membership organisation
  • Experience with Adestra and Salesforce will be advantageous
  • A strong personality and ability to confidently speak with the sales team face to face

The Company:

The company are the leading force on medical insight and training across the globe. With almost 200 years of experience, this business has a solid foundation and are looking to expand and move into more countries and regions. With a diverse portfolio of products, including training/CPD courses, journals, research publications, and clinical decision support tools; there is incredible potential for the business to continue its growth. With a solid marketing function in place, this is a fantastic opportunity for a motivated marketer to improve their skillset and progress their career.

The Package for Senior Marketing Executive

  • Salary: £38,489
  • Full list of benefits

Location: The position of Senior Marketing Executive will be based in Central London

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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