1357 jobs - 2 added today
211584 registered Jobseekers
Recruiting? Call us on 01772 639042
Email me newest jobs similar to this one
10 months ago
only 23 days until close

Senior Marketing Executive


Metropolis
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
Apply
Select how you want to share:
View similar
Job Title: Senior Marketing Executive

Department: Marketing

Reports to: Head of marketing

Working Hours: 37.5 hours per week, 9am – 5.30pm, Monday-Friday

Overall Purpose of the Role:

• To manage the marketing of the blue portfolio of products. AV, Electronics weekly, Packaging News

Responsibilities:

• Develop and execute creative marketing plans/campaigns for each brand in co-ordination with the head of marketing in order to achieve agreed targets.

• Multi-channel marketing to include: email/social media/on & off-line creative/web links/reciprocal web links

• Develop a content marketing strategy – working with the Head of Marketing and Editorial teams to engage users and drive up attendance across the portfolios

• Marketing campaigns and support for events/conferences/awards/exhibitions – including managing contra deals

• Attendance of events across the 3 product portfolios – managing the exhibition stands, liaising with delegates – in the UK and overseas

• ABC audit – management of the annual audits – working closely with all stakeholders: internal/bureau and the ABC to ensure timely submissions

• Use the full marketing mix to successfully promote events, lead generations campaigns and other various products.

• Build, manage and update event websites.

• Responsible for event collateral (design and print).

• Work closely with sales teams and provide marketing support/guidance.

• Develop strategies for data acquisition, perform data analysis and help maintain the central database.

• Liaise with all suppliers including the circulation bureau, printers and designers as required

• Help develop routes to market to include digital marketing, social media activities, email, direct mail, SEM, telemarketing etc.

• Provide detailed analysis and report across each portfolio to ensure we maximise revenue opportunity as required

Key Results Areas:

• Achievement of agreed targets.

• Maintain/improve response rates.

• Manage agreed budgets.

Personal Specifications and Competencies:

Interpersonal Skills:

• Strong influencing and negotiating skills.

• Ability to communicate and form working relationships with colleagues at all levels.

• Building and managing relationships with high level stakeholders.

• Excellent organisational skills, quick thinker, problem solver and able to work calmly under pressure and to tight deadlines.

IT, Administrative and Organisational Skills:

• Comfortable using Microsoft Office packages.

• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.

• Experience using CRM systems.

Judgement and Analysis:

• Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.

• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.

• Awareness of the Company’s reputation, finance or legal position.

Initiative:

• Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.

• A team player both internally and externally.

• Willingness to come up with new and exciting ways to market various products.

Communication skills:

• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Special Requirements:

Necessary education/qualifications/experience:

• Marketing qualification desirable

• Subscriptions, controlled circulation and events related work experience an advantage

• Excellent copywriting skills

• Understanding of the use of data

• Experience of managing substantial budgets

• B2B publishing experience desirable
Job Title: Senior Marketing Executive

Department: Marketing

Reports to: Head of marketing

Working Hours: 37.5 hours per week, 9am – 5.30pm, Monday-Friday

Overall Purpose of the Role:

• To manage the marketing of the blue portfolio of products. AV, Electronics weekly, Packaging News

Responsibilities:

• Develop and execute creative marketing plans/campaigns for each brand in co-ordination with the head of marketing in order to achieve agreed targets.

• Multi-channel marketing to include: email/social media/on & off-line creative/web links/reciprocal web links

• Develop a content marketing strategy – working with the Head of Marketing and Editorial teams to engage users and drive up attendance across the portfolios

• Marketing campaigns and support for events/conferences/awards/exhibitions – including managing contra deals

• Attendance of events across the 3 product portfolios – managing the exhibition stands, liaising with delegates – in the UK and overseas

• ABC audit – management of the annual audits – working closely with all stakeholders: internal/bureau and the ABC to ensure timely submissions

• Use the full marketing mix to successfully promote events, lead generations campaigns and other various products.

• Build, manage and update event websites.

• Responsible for event collateral (design and print).

• Work closely with sales teams and provide marketing support/guidance.

• Develop strategies for data acquisition, perform data analysis and help maintain the central database.

• Liaise with all suppliers including the circulation bureau, printers and designers as required

• Help develop routes to market to include digital marketing, social media activities, email, direct mail, SEM, telemarketing etc.

• Provide detailed analysis and report across each portfolio to ensure we maximise revenue opportunity as required

Key Results Areas:

• Achievement of agreed targets.

• Maintain/improve response rates.

• Manage agreed budgets.

Personal Specifications and Competencies:

Interpersonal Skills:

• Strong influencing and negotiating skills.

• Ability to communicate and form working relationships with colleagues at all levels.

• Building and managing relationships with high level stakeholders.

• Excellent organisational skills, quick thinker, problem solver and able to work calmly under pressure and to tight deadlines.

IT, Administrative and Organisational Skills:

• Comfortable using Microsoft Office packages.

• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.

• Experience using CRM systems.

Judgement and Analysis:

• Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.

• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.

• Awareness of the Company’s reputation, finance or legal position.

Initiative:

• Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.

• A team player both internally and externally.

• Willingness to come up with new and exciting ways to market various products.

Communication skills:

• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Special Requirements:

Necessary education/qualifications/experience:

• Marketing qualification desirable

• Subscriptions, controlled circulation and events related work experience an advantage

• Excellent copywriting skills

• Understanding of the use of data

• Experience of managing substantial budgets

• B2B publishing experience desirable
Apply

Email me newest jobs similar to this one

  Back to the top