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about 1 year ago
Location: London
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Executive
Job Title: Senior Marketing Executive

Department: Marketing

Reports to: Head of marketing

Working Hours: 37.5 hours per week, 9am – 5.30pm, Monday-Friday

Overall Purpose of the Role:

• To manage the marketing of the blue portfolio of products. AV, Electronics weekly, Packaging News


• Develop and execute creative marketing plans/campaigns for each brand in co-ordination with the head of marketing in order to achieve agreed targets.

• Multi-channel marketing to include: email/social media/on & off-line creative/web links/reciprocal web links

• Develop a content marketing strategy – working with the Head of Marketing and Editorial teams to engage users and drive up attendance across the portfolios

• Marketing campaigns and support for events/conferences/awards/exhibitions – including managing contra deals

• Attendance of events across the 3 product portfolios – managing the exhibition stands, liaising with delegates – in the UK and overseas

• ABC audit – management of the annual audits – working closely with all stakeholders: internal/bureau and the ABC to ensure timely submissions

• Use the full marketing mix to successfully promote events, lead generations campaigns and other various products.

• Build, manage and update event websites.

• Responsible for event collateral (design and print).

• Work closely with sales teams and provide marketing support/guidance.

• Develop strategies for data acquisition, perform data analysis and help maintain the central database.

• Liaise with all suppliers including the circulation bureau, printers and designers as required

• Help develop routes to market to include digital marketing, social media activities, email, direct mail, SEM, telemarketing etc.

• Provide detailed analysis and report across each portfolio to ensure we maximise revenue opportunity as required

Key Results Areas:

• Achievement of agreed targets.

• Maintain/improve response rates.

• Manage agreed budgets.

Personal Specifications and Competencies:

Interpersonal Skills:

• Strong influencing and negotiating skills.

• Ability to communicate and form working relationships with colleagues at all levels.

• Building and managing relationships with high level stakeholders.

• Excellent organisational skills, quick thinker, problem solver and able to work calmly under pressure and to tight deadlines.

IT, Administrative and Organisational Skills:

• Comfortable using Microsoft Office packages.

• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.

• Experience using CRM systems.

Judgement and Analysis:

• Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.

• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.

• Awareness of the Company’s reputation, finance or legal position.


• Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.

• A team player both internally and externally.

• Willingness to come up with new and exciting ways to market various products.

Communication skills:

• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Special Requirements:

Necessary education/qualifications/experience:

• Marketing qualification desirable

• Subscriptions, controlled circulation and events related work experience an advantage

• Excellent copywriting skills

• Understanding of the use of data

• Experience of managing substantial budgets

• B2B publishing experience desirable

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