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3 months ago
BMS Performance
Salary: £53000.00 - £58000.00 per annum + Bonus
Location: City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Capital Markets/Derivatives, IT, Marketing, B2B, Banking and Finance
Category: Field Marketing Jobs, Campaign Management Jobs, Marketing Manager
  • Fast growing fintech business recently acquired by a well-known financial institution
  • Senior Marketing Manager role sits in the global marketing team based in London
  • Take ownership of the EMEA marketing strategy and input in to the global strategy
  • Key objective is to drive customer acquisition
  • Set up and run the company key account marketing strategy
  • Manage one report with plans to grow the team

The Role -

The Senior Marketing Manager will report to the Global Head of Marketing and Communications and sit within a team of four marketers in the UK (with the wider marketing team consisting of ten globally). The Senior Marketing Manager will be tasked with developing the EMEA marketing strategy to support client acquisition and customer retention (through Key Account Marketing). Each deal closed by sales has an average sales cycle of 12-18 months, so the successful candidate will have experience of planning and running complex, content-lead lead nurture programmes (ideally previous experience of Pardot and Salesforce). As this Senior Marketing Manager role sits in the global head office of this fintech innovator it will also play a large part in defining the global marketing and communication strategy. This will require someone to have experience of either working in the fintech industry or someone that has worked in a B2B technology business.

Day to day responsibilities for the position of Senior Marketing Manager include:

  • Creating the marketing strategy to help achieve business objectives in EMEA
  • Owning the EMEA marketing budget spend
  • Having input in to the overall global marketing strategy
  • Training, managing and mentoring one direct report with potential for hiring further marketers
  • Building new personas and developing existing personas to ensure highly tailored content and customer journeys
  • Creating, curating and commissioning multi format content pieces to be used at different stages of the sales cycle (Prospect - Awareness, Consideration, Decision Making, Client, Retention, Up-sell, Advocacy
  • Brand positioning work to ensure consistency throughout the global teams
  • Amplifying content through integrated marketing campaigns - email, social, PR, website, SEO, PPC
  • Utilising Pardot and Salesforce to build automation campaigns specific to different customer personas
  • Analysing and reporting on every aspect of the EMEA campaign strategy

Requirements for the position of Senior Marketing Manager include:

  • 5-8 years of working in a commercial B2B marketing role
  • Worked in a business that has a complex sales cycle
  • Experience of working in a technology provider
  • Ideally marketed within, or to, the financial services sector
  • Be a data-driven, commercial marketer
  • Experience of utilising marketing automation tools (Ideally Pardot/Salesforce)
  • Have worked very closely with content

The package of the role -

  • £53,000-58,000
  • Bonus structure
  • Great benefits including pension, gym, healthcare

Location: The position of Senior Marketing Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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