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6 months ago
BMS Performance
Salary: £38000.00 - £40000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, Pharmaceutical, B2B, Healthcare, Marketing & PR
Category: Marketing Manager
  • Market-leading provider of insights and business intelligence
  • Supporting the wider media marketing team in generating leads
  • Email marketing experience and excellent copywriting skills are a necessity
  • Join a business who will offer training and development

The Role of Senior Marketing Manager:

This is a great opportunity for an ambitious Senior Marketing Manager to work across an exciting portfolio of products that provide insights into current market trends, allowing businesses to continue growing year on year. The aim of this role is to drive subscriptions to their BI product. The marketing department generate direct sales through their ecommerce website and indirect sales through lead generation for the sales team. The company have invested in marketing automation (Marketo) and a leading CRM platform (Salesforce) to enable innovative marketing campaigns. The Senior Marketing Manager will have excellent copywriting, content creation and email marketing skills.

Responsibilities for the role:

  • Owning the campaign strategy for the leading BI product - acquisition and retention
  • Developing and implementing multi-channel marketing campaigns
  • Working with industry experts and inhouse support teams to create content
  • Writing the copy for email, social, DM, SEO/PPC
  • Testing around email campaigns - analysing click-through and open rates
  • Analysing all campaigns and reporting to senior stakeholders
  • Managing 2 direct reports

Requirements:

  • 4-5 years marketing experience
  • Strong email marketing experience (with HTML experience a plus)
  • A relevant marketing degree / marketing qualification (CIM, IDM)
  • Be able to work under pressure and to deadlines
  • Exceptional copywriting capabilities
  • Experience running PPC and SEO campaigns
  • Experience managing a direct report

The Company: This Company are an established business looking to continue growing from strength to strength. They are a leading resource for healthcare professionals across the UK and are looking for someone who will be cool under pressure and provide new ideas.

The Package for Senior Marketing Manager:

  • Salary: £38,000-42,000
  • Good bonus scheme
  • Excellent company Benefits

Location: The position of Senior Marketing Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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